High-tech for low-frills markets: new challenges for German high-tech companies

High-tech for low-frills markets: new challenges for German high-tech companies

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Bibliographic Details
Main Authors:	Olaf Plötner, Martin Kupp
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2010-06-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3318/im_en_2010_2_Kupp.pdf

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