The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income
The purpose of this study is to investigate the motivational factors affecting the intention to buy and buy real green products and explain the role of income moderat in this regard. The main question of the present study is that what positive effect do motivational factors have on the actual purcha...
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| Format: | Article |
| Language: | fas |
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Yazd University
2021-02-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1573_773a7408cbadf197c1810345a70cfc6e.pdf |
| _version_ | 1797814698605805568 |
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| author | Fereshteh Ghavidel Ali Gholipour Soleimani |
| author_facet | Fereshteh Ghavidel Ali Gholipour Soleimani |
| author_sort | Fereshteh Ghavidel |
| collection | DOAJ |
| description | The purpose of this study is to investigate the motivational factors affecting the intention to buy and buy real green products and explain the role of income moderat in this regard. The main question of the present study is that what positive effect do motivational factors have on the actual purchase and purchase intention of consumers of green products? What role does the income variable play in adjusting this relationship? The present study is a descriptive-survey type and is applied in terms of purpose. The statistical population of this research is Green Consumers in Rasht city. 384 questionnaires were completed by available and snowball methods Data analysis was done by structural equation modeling method and considering the non-normal distribution of the research variables, by Partial Least Squares, and the "SPSS" and "Smart PLS" software. The results of this study showed that quality of life, environmental awareness, quality and price, information and knowledge, social context and green companies have a positive effect on the intention to buy green products. Purchasing intent also has a positive effect on actual purchasing. In addition, based on results, income has only a moderating role in the relationship between quality of life as well as knowledge and information of the green product with the intention to buy. |
| first_indexed | 2024-03-13T08:11:29Z |
| format | Article |
| id | doaj.art-680f832387184968915f99f52535aad5 |
| institution | Directory Open Access Journal |
| issn | 2645-386X 2645-3878 |
| language | fas |
| last_indexed | 2024-03-13T08:11:29Z |
| publishDate | 2021-02-01 |
| publisher | Yazd University |
| record_format | Article |
| series | کاوشهای مدیریت بازرگانی |
| spelling | doaj.art-680f832387184968915f99f52535aad52023-05-31T20:44:18ZfasYazd Universityکاوشهای مدیریت بازرگانی2645-386X2645-38782021-02-011224497510.22034/jbar.2021.15731573The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the IncomeFereshteh Ghavidel0Ali Gholipour Soleimani1PhD Student, Business Management, Marketing Orientation, Faculty of Management and Accounting, Islamic Azad University, Rasht Branch, Rasht, IranAssistant Professor, Department of Business Management, Faculty of Management and Accounting,The purpose of this study is to investigate the motivational factors affecting the intention to buy and buy real green products and explain the role of income moderat in this regard. The main question of the present study is that what positive effect do motivational factors have on the actual purchase and purchase intention of consumers of green products? What role does the income variable play in adjusting this relationship? The present study is a descriptive-survey type and is applied in terms of purpose. The statistical population of this research is Green Consumers in Rasht city. 384 questionnaires were completed by available and snowball methods Data analysis was done by structural equation modeling method and considering the non-normal distribution of the research variables, by Partial Least Squares, and the "SPSS" and "Smart PLS" software. The results of this study showed that quality of life, environmental awareness, quality and price, information and knowledge, social context and green companies have a positive effect on the intention to buy green products. Purchasing intent also has a positive effect on actual purchasing. In addition, based on results, income has only a moderating role in the relationship between quality of life as well as knowledge and information of the green product with the intention to buy.http://bar.yazd.ac.ir/article_1573_773a7408cbadf197c1810345a70cfc6e.pdfgreen productsmotivational factors of the green productspurchase intention of the green products and actual purchase of the green products |
| spellingShingle | Fereshteh Ghavidel Ali Gholipour Soleimani The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income کاوشهای مدیریت بازرگانی green products motivational factors of the green products purchase intention of the green products and actual purchase of the green products |
| title | The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income |
| title_full | The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income |
| title_fullStr | The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income |
| title_full_unstemmed | The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income |
| title_short | The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income |
| title_sort | impact of purchase intention of green products on the actual purchase of products with moderating of the income |
| topic | green products motivational factors of the green products purchase intention of the green products and actual purchase of the green products |
| url | http://bar.yazd.ac.ir/article_1573_773a7408cbadf197c1810345a70cfc6e.pdf |
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