Shaping Entrepreneurial Goals in Collaboration with Partners:

Previous research has suggested that entrepreneurs’ perceptions of opportunities and their need for achievement have an impact on their entrepreneurial actions and outcomes. However, the process through which entrepreneurs develop their goals for starting, growing, and listing their startups remains...

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Main Authors: Mari Yoshida, Mari Ninomiya, Yuichi Mitsui, Yasuhiro Ota
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2023-09-01
Series:Maketingu Janaru
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/marketing/43/2/43_2023.048/_html/-char/en
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author Mari Yoshida
Mari Ninomiya
Yuichi Mitsui
Yasuhiro Ota
author_facet Mari Yoshida
Mari Ninomiya
Yuichi Mitsui
Yasuhiro Ota
author_sort Mari Yoshida
collection DOAJ
description Previous research has suggested that entrepreneurs’ perceptions of opportunities and their need for achievement have an impact on their entrepreneurial actions and outcomes. However, the process through which entrepreneurs develop their goals for starting, growing, and listing their startups remains an important research question that has not been fully explored. This study aims to address this gap by conducting a case study of Nulab Inc., a company founded in Fukuoka City in March 2004 and listed on the TSE Growth Market in June 2022. The findings reveal a consistent pattern of goal formation through collaborative efforts with spontaneous partners across the three phases. Lastly, we discuss the theoretical and practical implications of these findings.
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spelling doaj.art-683148fc70da4b378408a9d03e78a3b62023-09-29T02:20:17ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692023-09-01432304110.7222/marketing.2023.048marketingShaping Entrepreneurial Goals in Collaboration with Partners:Mari Yoshida0Mari Ninomiya1Yuichi Mitsui2Yasuhiro Ota3Associate Professor, Kobe University Graduate School of Business Administration, JapanAssociate Professor, Osaka Metropolitan University Graduate School of Business Administration, JapanAssociate Professor, Seinan Gakuin University Department of Commerce, JapanProfessor, Faculty of Business Administration, Komazawa University, JapanPrevious research has suggested that entrepreneurs’ perceptions of opportunities and their need for achievement have an impact on their entrepreneurial actions and outcomes. However, the process through which entrepreneurs develop their goals for starting, growing, and listing their startups remains an important research question that has not been fully explored. This study aims to address this gap by conducting a case study of Nulab Inc., a company founded in Fukuoka City in March 2004 and listed on the TSE Growth Market in June 2022. The findings reveal a consistent pattern of goal formation through collaborative efforts with spontaneous partners across the three phases. Lastly, we discuss the theoretical and practical implications of these findings.https://www.jstage.jst.go.jp/article/marketing/43/2/43_2023.048/_html/-char/enentrepreneuritstartupgoalcollaborationpartnership
spellingShingle Mari Yoshida
Mari Ninomiya
Yuichi Mitsui
Yasuhiro Ota
Shaping Entrepreneurial Goals in Collaboration with Partners:
Maketingu Janaru
entrepreneur
it
startup
goal
collaboration
partnership
title Shaping Entrepreneurial Goals in Collaboration with Partners:
title_full Shaping Entrepreneurial Goals in Collaboration with Partners:
title_fullStr Shaping Entrepreneurial Goals in Collaboration with Partners:
title_full_unstemmed Shaping Entrepreneurial Goals in Collaboration with Partners:
title_short Shaping Entrepreneurial Goals in Collaboration with Partners:
title_sort shaping entrepreneurial goals in collaboration with partners
topic entrepreneur
it
startup
goal
collaboration
partnership
url https://www.jstage.jst.go.jp/article/marketing/43/2/43_2023.048/_html/-char/en
work_keys_str_mv AT mariyoshida shapingentrepreneurialgoalsincollaborationwithpartners
AT marininomiya shapingentrepreneurialgoalsincollaborationwithpartners
AT yuichimitsui shapingentrepreneurialgoalsincollaborationwithpartners
AT yasuhiroota shapingentrepreneurialgoalsincollaborationwithpartners