Intention of Bangladeshi young girls toward green consumption: A study on private university students

Intention of Bangladeshi young girls toward green consumption: A study on private university students

Consumer purchase intentions determine the process of developing green consumption behavior. The demand for environmentally friendly goods has stayed divisive, multifaceted, and particular to each societal setting. In order to examine this, this paper applied Ajzen’s theory of planned behavior as a...

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Bibliographic Details
Main Authors: Md. Shariful Haque, Abdullah Mohammad Ahshanul Mamun, A.M. Shahabuddin, Farzana Rahman, Samihah Binte Sharif
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-12-01
Series:Innovative Marketing
Subjects:
Bangladesh
green consumption
private university students
purchase intention
theory of planned behavior
young girls
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19417/IM_2024_01_Haque.pdf

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