FUNGSI HUMAS PEMERINTAH KABUPATEN SUMEDANG DALAM MENGKAMPANYEKAN SUMEDANG SEBAGAI PUSEUR BUDAYA SUNDA (SPBS)
Abtract, Regional autonomy gives opportunity to the leadership of the district/city to build a territory independently and energized. Sumedang as an autonomous region PR utilize the functionality of territory in the development process in order to improve or maintain the perception, image and reputa...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Pendidikan Indonesia
2014-08-01
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| Series: | Edutech |
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| Online Access: | http://ejournal.upi.edu/index.php/edutech/article/view/3220 |
| Summary: | Abtract, Regional autonomy gives opportunity to the leadership of the district/city to build a territory independently and energized. Sumedang as an autonomous region PR utilize the functionality of territory in the development process in order to improve or maintain the perception, image and reputation of both material and immaterial development of the public. The technique of communications made Sumedang Government Relations ie through the use of a public campaign to strengthen city branding as a cultural center in West Java.
Key Word: Rigional Autonomy, Public Relations Function and City Branding
Abstrak, Adanya otonomi daerah memberikan peluang kepada pimpinan kabupaten/kota untuk membangun wilayahnya secara mandiri dan berdayasaing. Sumedang sebagai daerah otonomi memanfaatkan fungsi Humas pada proses pembangunan wilayahnya dalam rangka meningkatkan maupun mempertahankan persepsi, citra dan reputasi pembangunan secara materi maupun immateri dari publiknya. Adapun teknik komunikasi yang dilakukan Humas Pemerintah Kabupaten Sumedang yaitu melalui pemanfaatan kampanye publik dalam menguatkan city branding sebagai pusat budaya di Jawa Barat.
Kata Kunci: Otonomi Daerah, Fungsi Humas dan Citra Kota |
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| ISSN: | 0852-1190 2502-0781 |