Marketing Difference: Two Teachable Moments at the Intersection of the Neoliberal University and Geopolitics

This article looks at the effects the neoliberal university has on feminist pedagogy when it is practised in a programme that stresses geopolitical differences. The material for the study comes from my experience as a teacher of a gender studies class for a US study abroad programme based in Prague,...

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Main Author: Blanka Nyklová
Format: Article
Language:ces
Published: Institute of Sociology, Czech Academy of Sciences 2017-08-01
Series:Gender a Výzkum
Online Access:https://www.genderonline.cz/uploads/c17aa58ee419782a171af1e1369845a72e971cff_gender-01-2017-stat-6-nyklova-eng.pdf
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author Blanka Nyklová
author_facet Blanka Nyklová
author_sort Blanka Nyklová
collection DOAJ
description This article looks at the effects the neoliberal university has on feminist pedagogy when it is practised in a programme that stresses geopolitical differences. The material for the study comes from my experience as a teacher of a gender studies class for a US study abroad programme based in Prague, Czech Republic. The richly researched paradoxes of doing feminist pedagogy in the neoliberal university assume firm contours when the geopolitical location of both those ‘teaching’ and those ‘taught’ becomes the focus and indeed the ‘commodity’ to be sold. In my article, I focus on my situation as a teacher in an increasingly precarious educational environment in the Czech Republic, exacerbated by the specific framing of the US-based programme and its economic-moral rationality. I reflect on the ethical discontents inadvertently produced by the teaching experience and related commodification of ‘difference’. I argue that the geopolitical context of that commodification is crucial for understanding the local forms and impact of the neoliberal university. The contested standing of gender studies in the Czech Republic, which has been shown to stem in part from the post-1989 developments, intersects with the reform of the Czech science system. By exploring how this setting affects the micro-level of class dynamics and lesson content I show that there is a need to study the repercussions of the neoliberal university as geopolitically located.
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spelling doaj.art-684a0f95f074426fb8775bd7dbdb41232022-12-21T18:43:38ZcesInstitute of Sociology, Czech Academy of SciencesGender a Výzkum2570-65782570-65862017-08-0118115417710.13060/25706578.2017.18.1.354Marketing Difference: Two Teachable Moments at the Intersection of the Neoliberal University and GeopoliticsBlanka NyklováThis article looks at the effects the neoliberal university has on feminist pedagogy when it is practised in a programme that stresses geopolitical differences. The material for the study comes from my experience as a teacher of a gender studies class for a US study abroad programme based in Prague, Czech Republic. The richly researched paradoxes of doing feminist pedagogy in the neoliberal university assume firm contours when the geopolitical location of both those ‘teaching’ and those ‘taught’ becomes the focus and indeed the ‘commodity’ to be sold. In my article, I focus on my situation as a teacher in an increasingly precarious educational environment in the Czech Republic, exacerbated by the specific framing of the US-based programme and its economic-moral rationality. I reflect on the ethical discontents inadvertently produced by the teaching experience and related commodification of ‘difference’. I argue that the geopolitical context of that commodification is crucial for understanding the local forms and impact of the neoliberal university. The contested standing of gender studies in the Czech Republic, which has been shown to stem in part from the post-1989 developments, intersects with the reform of the Czech science system. By exploring how this setting affects the micro-level of class dynamics and lesson content I show that there is a need to study the repercussions of the neoliberal university as geopolitically located.https://www.genderonline.cz/uploads/c17aa58ee419782a171af1e1369845a72e971cff_gender-01-2017-stat-6-nyklova-eng.pdf
spellingShingle Blanka Nyklová
Marketing Difference: Two Teachable Moments at the Intersection of the Neoliberal University and Geopolitics
Gender a Výzkum
title Marketing Difference: Two Teachable Moments at the Intersection of the Neoliberal University and Geopolitics
title_full Marketing Difference: Two Teachable Moments at the Intersection of the Neoliberal University and Geopolitics
title_fullStr Marketing Difference: Two Teachable Moments at the Intersection of the Neoliberal University and Geopolitics
title_full_unstemmed Marketing Difference: Two Teachable Moments at the Intersection of the Neoliberal University and Geopolitics
title_short Marketing Difference: Two Teachable Moments at the Intersection of the Neoliberal University and Geopolitics
title_sort marketing difference two teachable moments at the intersection of the neoliberal university and geopolitics
url https://www.genderonline.cz/uploads/c17aa58ee419782a171af1e1369845a72e971cff_gender-01-2017-stat-6-nyklova-eng.pdf
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