Evidence of Psychological Targeting but not Psychological Tailoring in Political Persuasion Around Brexit
There are numerous associations between psychological characteristics and political values, but it is unclear whether messages tailored to these psychological characteristics can influence political decisions. Two studies (N = 398, N = 395) tested whether psychological-based argument tailoring could...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2020-01-01
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| Series: | Experimental Results |
| Online Access: | https://www.cambridge.org/core/product/identifier/S2516712X2000043X/type/journal_article |