The Diversity of Consumer Perceptions toward Personalized Advertisements
While personalized ads provide information that is relevant to consumers’ needs, they may also violate consumers’ privacy because such ads involve collection and use of personal information. When consumers browse a personalized ad, the level of perceived relevance can be (1) higher than, (2) lower t...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-06-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/1/40_2020.034/_html/-char/en |
