Understanding service quality concerns from public discourse in Indonesia state electric company

Indonesia State Electricity Company (PLN) has transformed its business process into a more modern practice with the intention of boosting efficiency and enhancing service quality. In the digital economy space, customer expectation is more complex, influenced by the network effect and public opinion....

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Main Authors: Indra Ardhanayudha Aditya, Fajar Nurrohman Haryadi, Indri Haryani, Indira Rachmawati, Dian Puteri Ramadhani, Tarandhika Tantra, Andry Alamsyah
Format: Article
Language:English
Published: Elsevier 2023-08-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023059765
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author Indra Ardhanayudha Aditya
Fajar Nurrohman Haryadi
Indri Haryani
Indira Rachmawati
Dian Puteri Ramadhani
Tarandhika Tantra
Andry Alamsyah
author_facet Indra Ardhanayudha Aditya
Fajar Nurrohman Haryadi
Indri Haryani
Indira Rachmawati
Dian Puteri Ramadhani
Tarandhika Tantra
Andry Alamsyah
author_sort Indra Ardhanayudha Aditya
collection DOAJ
description Indonesia State Electricity Company (PLN) has transformed its business process into a more modern practice with the intention of boosting efficiency and enhancing service quality. In the digital economy space, customer expectation is more complex, influenced by the network effect and public opinion. Facing these facts, it is imperative for PLN to be able to listen to its customers' voices using publicly available social media channels. Understanding and acting upon large-scale opinions and conversations is a nontrivial task. To filter large-scale data, we employ Natural Language Processing (NLP) methodology called Latent Dirichlet Allocation (LDA) to find the dominant topics in public discourse. It is followed by UTAUT2 model implementation to further clarify the most critical issues found. Finally, this study modified the e-ServQual and e-RecServQual methodologies to propose the best and most personalized solution for each issue. By using the proposed approach, PLN could accelerate the implementation of data-driven decision-making and induce sustainability.
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spelling doaj.art-686ab9eb7a334be09e5d82e084a95a3b2023-08-30T05:52:32ZengElsevierHeliyon2405-84402023-08-0198e18768Understanding service quality concerns from public discourse in Indonesia state electric companyIndra Ardhanayudha Aditya0Fajar Nurrohman Haryadi1Indri Haryani2Indira Rachmawati3Dian Puteri Ramadhani4Tarandhika Tantra5Andry Alamsyah6Research of Power Plant and Primary Energy PT PLN (Persero) Research Institute Jakarta, Jakarta, IndonesiaResearch of Power Plant and Primary Energy PT PLN (Persero) Research Institute Jakarta, Jakarta, IndonesiaResearch of Power Plant and Primary Energy PT PLN (Persero) Research Institute Jakarta, Jakarta, IndonesiaSchool of Economic and Business, Telkom University, Bandung, 40257, IndonesiaSchool of Economic and Business, Telkom University, Bandung, 40257, IndonesiaSchool of Economic and Business, Telkom University, Bandung, 40257, IndonesiaSchool of Economic and Business, Telkom University, Bandung, 40257, Indonesia; Corresponding author.Indonesia State Electricity Company (PLN) has transformed its business process into a more modern practice with the intention of boosting efficiency and enhancing service quality. In the digital economy space, customer expectation is more complex, influenced by the network effect and public opinion. Facing these facts, it is imperative for PLN to be able to listen to its customers' voices using publicly available social media channels. Understanding and acting upon large-scale opinions and conversations is a nontrivial task. To filter large-scale data, we employ Natural Language Processing (NLP) methodology called Latent Dirichlet Allocation (LDA) to find the dominant topics in public discourse. It is followed by UTAUT2 model implementation to further clarify the most critical issues found. Finally, this study modified the e-ServQual and e-RecServQual methodologies to propose the best and most personalized solution for each issue. By using the proposed approach, PLN could accelerate the implementation of data-driven decision-making and induce sustainability.http://www.sciencedirect.com/science/article/pii/S2405844023059765Public discourseCustomer voiceTopic modelingUTAUT2e-ServQuale-RecServQual
spellingShingle Indra Ardhanayudha Aditya
Fajar Nurrohman Haryadi
Indri Haryani
Indira Rachmawati
Dian Puteri Ramadhani
Tarandhika Tantra
Andry Alamsyah
Understanding service quality concerns from public discourse in Indonesia state electric company
Heliyon
Public discourse
Customer voice
Topic modeling
UTAUT2
e-ServQual
e-RecServQual
title Understanding service quality concerns from public discourse in Indonesia state electric company
title_full Understanding service quality concerns from public discourse in Indonesia state electric company
title_fullStr Understanding service quality concerns from public discourse in Indonesia state electric company
title_full_unstemmed Understanding service quality concerns from public discourse in Indonesia state electric company
title_short Understanding service quality concerns from public discourse in Indonesia state electric company
title_sort understanding service quality concerns from public discourse in indonesia state electric company
topic Public discourse
Customer voice
Topic modeling
UTAUT2
e-ServQual
e-RecServQual
url http://www.sciencedirect.com/science/article/pii/S2405844023059765
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