Assessment of the Barriers to the Development of Health Tourism in Yazd Province, Iran

Introduction: Today, health tourism is an important and growing phenomenon in the world. Iran has been one of the most active centers of health tourism in the region. Due to the important role of the health tourism industry in the global economy and the capabilities of Yazd Province, Iran, in this i...

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Main Authors: Fatemeh Azizi, Shamsalsadat Zahedi
Format: Article
Language:fas
Published: Vesnu Publications 2016-02-01
Series:مدیریت اطلاعات سلامت
Subjects:
Online Access:http://him.mui.ac.ir/index.php/him/article/view/2451
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author Fatemeh Azizi
Shamsalsadat Zahedi
author_facet Fatemeh Azizi
Shamsalsadat Zahedi
author_sort Fatemeh Azizi
collection DOAJ
description Introduction: Today, health tourism is an important and growing phenomenon in the world. Iran has been one of the most active centers of health tourism in the region. Due to the important role of the health tourism industry in the global economy and the capabilities of Yazd Province, Iran, in this industry, the purpose of this study was to identify and evaluate barriers to the development of health tourism in this province. Methods: This empirical survey was conducted in 2014. The statistical population of this research consisted of 10 experts who were familiar with the health tourism industry in Yazd Province. The data collection tool was a questionnaire. The reliability and validity of the questionnaire were confirmed by experts in the field of health tourism and through a review of literature similar researches. First, the barriers to development of health tourism were identified through literature review. Then, using the Shannon entropy, the importance of each barrier was identified and they were ranked using multi-objective optimization and Fuzzy VIKOR methods. Data analysis was performed using Excel software. Results: The barriers of high costs (0/0561) and limited advertisement (0/0462) were of the highest and lowest importance, respectively. Demanding regulations, health requirements of local community, and lack of human resources (nurses and doctors) were the most important obstacles to the development of health tourism in Yazd Province, respectively. Conclusion: In the present study, the barriers to health tourism in Yazd Province were identified and strategies to eliminate these barriers and attract more health tourists were presented.
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spelling doaj.art-686de06134f74ab7b217f4ead3014c052022-12-22T01:50:11ZfasVesnu Publicationsمدیریت اطلاعات سلامت1735-78531735-98132016-02-01126799806783Assessment of the Barriers to the Development of Health Tourism in Yazd Province, IranFatemeh Azizi0Shamsalsadat Zahedi1PhD Student, Tourism Management, Department of Tourism Management, School of Management and Accounting, Allameh Tabataba'i University, Tehran, IranProfessor, Public Management, Department of Public Management, School of Management and Accounting, Allameh Tabataba'i University, Tehran, IranIntroduction: Today, health tourism is an important and growing phenomenon in the world. Iran has been one of the most active centers of health tourism in the region. Due to the important role of the health tourism industry in the global economy and the capabilities of Yazd Province, Iran, in this industry, the purpose of this study was to identify and evaluate barriers to the development of health tourism in this province. Methods: This empirical survey was conducted in 2014. The statistical population of this research consisted of 10 experts who were familiar with the health tourism industry in Yazd Province. The data collection tool was a questionnaire. The reliability and validity of the questionnaire were confirmed by experts in the field of health tourism and through a review of literature similar researches. First, the barriers to development of health tourism were identified through literature review. Then, using the Shannon entropy, the importance of each barrier was identified and they were ranked using multi-objective optimization and Fuzzy VIKOR methods. Data analysis was performed using Excel software. Results: The barriers of high costs (0/0561) and limited advertisement (0/0462) were of the highest and lowest importance, respectively. Demanding regulations, health requirements of local community, and lack of human resources (nurses and doctors) were the most important obstacles to the development of health tourism in Yazd Province, respectively. Conclusion: In the present study, the barriers to health tourism in Yazd Province were identified and strategies to eliminate these barriers and attract more health tourists were presented.http://him.mui.ac.ir/index.php/him/article/view/2451DevelopmentMedical TourismYazdIran
spellingShingle Fatemeh Azizi
Shamsalsadat Zahedi
Assessment of the Barriers to the Development of Health Tourism in Yazd Province, Iran
مدیریت اطلاعات سلامت
Development
Medical Tourism
Yazd
Iran
title Assessment of the Barriers to the Development of Health Tourism in Yazd Province, Iran
title_full Assessment of the Barriers to the Development of Health Tourism in Yazd Province, Iran
title_fullStr Assessment of the Barriers to the Development of Health Tourism in Yazd Province, Iran
title_full_unstemmed Assessment of the Barriers to the Development of Health Tourism in Yazd Province, Iran
title_short Assessment of the Barriers to the Development of Health Tourism in Yazd Province, Iran
title_sort assessment of the barriers to the development of health tourism in yazd province iran
topic Development
Medical Tourism
Yazd
Iran
url http://him.mui.ac.ir/index.php/him/article/view/2451
work_keys_str_mv AT fatemehazizi assessmentofthebarrierstothedevelopmentofhealthtourisminyazdprovinceiran
AT shamsalsadatzahedi assessmentofthebarrierstothedevelopmentofhealthtourisminyazdprovinceiran