Kemenangan Royal Simanjuntak dari Partai Kebangkitan Bangsa menjadi Anggota DPRD Kabupaten Tapanuli Utara
The purposes of this study are: To find out the victory and electability factor of Royal Simanjuntak from PKB to become a Member of the DPRD of North Tapanuli Regency in the 2019 Election To understand the electability factor of Royal Simanjuntak in the 2019 Election. The type of this research is qu...
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| Format: | Article |
| Language: | English |
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Universitas Medan Area
2022-03-01
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| Series: | Perspektif: Jurnal Ilmu-ilmu Sosial |
| Subjects: | |
| Online Access: | http://ojs.uma.ac.id/index.php/perspektif/article/view/5910 |
| _version_ | 1826904501725954048 |
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| author | Terri Genta Sansui Siregar Subillhar Subillhar Heri Kusmanto |
| author_facet | Terri Genta Sansui Siregar Subillhar Subillhar Heri Kusmanto |
| author_sort | Terri Genta Sansui Siregar |
| collection | DOAJ |
| description | The purposes of this study are: To find out the victory and electability factor of Royal Simanjuntak from PKB to become a Member of the DPRD of North Tapanuli Regency in the 2019 Election To understand the electability factor of Royal Simanjuntak in the 2019 Election. The type of this research is qualitative research. The strategy carried out by Royal Simanjuntak in his victory in the 2019 Legislative Election is by maximizing 9 elements of political marketing, the 9 elements are segmentation, positioning, policy, person, party, presentation, pull marketing, pass marketing and push marketing. Using political marketing strategies through political communication channels, namely, face-to-face and door-to-door activities. This door to door strategy is very effective and helps the process of attracting prospective voters because apart from being known to prospective voters, Royal can directly discuss and witness the situation of the community more closely. Royal Simanjuntak!'s victory in the 2019 election, apart from a good political marketing strategy, was also influenced by Royal's socio-political modalities. Socio-political modalities in the form of political capital, social capital and economic capital are very effective in winning political contestations. conceptually it is said that the synergy of these three socio-political modalities is very significant in influencing the victory of a candidate. The modalities that were managed and organized effectively by Royal simanjuntak had a significant influence on its victory in the 2019 elections. |
| first_indexed | 2024-03-07T18:32:05Z |
| format | Article |
| id | doaj.art-6875f9a825994d80b4ab4e4bca72db8c |
| institution | Directory Open Access Journal |
| issn | 2085-0328 |
| language | English |
| last_indexed | 2025-02-17T08:12:39Z |
| publishDate | 2022-03-01 |
| publisher | Universitas Medan Area |
| record_format | Article |
| series | Perspektif: Jurnal Ilmu-ilmu Sosial |
| spelling | doaj.art-6875f9a825994d80b4ab4e4bca72db8c2025-01-02T23:45:00ZengUniversitas Medan AreaPerspektif: Jurnal Ilmu-ilmu Sosial2085-03282022-03-0111254756010.31289/perspektif.v11i2.59103164Kemenangan Royal Simanjuntak dari Partai Kebangkitan Bangsa menjadi Anggota DPRD Kabupaten Tapanuli UtaraTerri Genta Sansui Siregar0Subillhar Subillhar1Heri Kusmanto2Universitas Sumatera UtaraUniversitas Sumatera UtaraUniversitas Sumatera UtaraThe purposes of this study are: To find out the victory and electability factor of Royal Simanjuntak from PKB to become a Member of the DPRD of North Tapanuli Regency in the 2019 Election To understand the electability factor of Royal Simanjuntak in the 2019 Election. The type of this research is qualitative research. The strategy carried out by Royal Simanjuntak in his victory in the 2019 Legislative Election is by maximizing 9 elements of political marketing, the 9 elements are segmentation, positioning, policy, person, party, presentation, pull marketing, pass marketing and push marketing. Using political marketing strategies through political communication channels, namely, face-to-face and door-to-door activities. This door to door strategy is very effective and helps the process of attracting prospective voters because apart from being known to prospective voters, Royal can directly discuss and witness the situation of the community more closely. Royal Simanjuntak!'s victory in the 2019 election, apart from a good political marketing strategy, was also influenced by Royal's socio-political modalities. Socio-political modalities in the form of political capital, social capital and economic capital are very effective in winning political contestations. conceptually it is said that the synergy of these three socio-political modalities is very significant in influencing the victory of a candidate. The modalities that were managed and organized effectively by Royal simanjuntak had a significant influence on its victory in the 2019 elections.http://ojs.uma.ac.id/index.php/perspektif/article/view/5910winning strategymodalitypolitical marketing |
| spellingShingle | Terri Genta Sansui Siregar Subillhar Subillhar Heri Kusmanto Kemenangan Royal Simanjuntak dari Partai Kebangkitan Bangsa menjadi Anggota DPRD Kabupaten Tapanuli Utara Perspektif: Jurnal Ilmu-ilmu Sosial winning strategy modality political marketing |
| title | Kemenangan Royal Simanjuntak dari Partai Kebangkitan Bangsa menjadi Anggota DPRD Kabupaten Tapanuli Utara |
| title_full | Kemenangan Royal Simanjuntak dari Partai Kebangkitan Bangsa menjadi Anggota DPRD Kabupaten Tapanuli Utara |
| title_fullStr | Kemenangan Royal Simanjuntak dari Partai Kebangkitan Bangsa menjadi Anggota DPRD Kabupaten Tapanuli Utara |
| title_full_unstemmed | Kemenangan Royal Simanjuntak dari Partai Kebangkitan Bangsa menjadi Anggota DPRD Kabupaten Tapanuli Utara |
| title_short | Kemenangan Royal Simanjuntak dari Partai Kebangkitan Bangsa menjadi Anggota DPRD Kabupaten Tapanuli Utara |
| title_sort | kemenangan royal simanjuntak dari partai kebangkitan bangsa menjadi anggota dprd kabupaten tapanuli utara |
| topic | winning strategy modality political marketing |
| url | http://ojs.uma.ac.id/index.php/perspektif/article/view/5910 |
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