USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKS
A new approach to the category of ‘house brands’ as to the marketing tool accelerating the development of retail trade networks is offered. The principal directions of the house brands use in retail networks are specified.
| Main Author: | |
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| Format: | Article |
| Language: | Russian |
| Published: |
Don State Technical University
2011-05-01
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| Series: | Advanced Engineering Research |
| Subjects: | |
| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/764 |
| _version_ | 1826565101208993792 |
|---|---|
| author | Yulia Y. Medvedeva |
| author_facet | Yulia Y. Medvedeva |
| author_sort | Yulia Y. Medvedeva |
| collection | DOAJ |
| description | A new approach to the category of ‘house brands’ as to the marketing tool accelerating the development of retail trade networks is offered. The principal directions of the house brands use in retail networks are specified. |
| first_indexed | 2024-04-10T03:19:58Z |
| format | Article |
| id | doaj.art-6876d5a3e40d4d8f8165862c58257bb1 |
| institution | Directory Open Access Journal |
| issn | 2687-1653 |
| language | Russian |
| last_indexed | 2025-03-14T10:30:24Z |
| publishDate | 2011-05-01 |
| publisher | Don State Technical University |
| record_format | Article |
| series | Advanced Engineering Research |
| spelling | doaj.art-6876d5a3e40d4d8f8165862c58257bb12025-03-02T11:04:17ZrusDon State Technical UniversityAdvanced Engineering Research2687-16532011-05-01114569573753USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKSYulia Y. Medvedeva0Don State Technical UniversityA new approach to the category of ‘house brands’ as to the marketing tool accelerating the development of retail trade networks is offered. The principal directions of the house brands use in retail networks are specified.https://www.vestnik-donstu.ru/jour/article/view/764retail traderetail trade networkshouse brandsclassificationbrandcompetitive advantage. |
| spellingShingle | Yulia Y. Medvedeva USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKS Advanced Engineering Research retail trade retail trade networks house brands classification brand competitive advantage. |
| title | USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKS |
| title_full | USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKS |
| title_fullStr | USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKS |
| title_full_unstemmed | USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKS |
| title_short | USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKS |
| title_sort | usage pattern of house brands in retail trade networks |
| topic | retail trade retail trade networks house brands classification brand competitive advantage. |
| url | https://www.vestnik-donstu.ru/jour/article/view/764 |
| work_keys_str_mv | AT yuliaymedvedeva usagepatternofhousebrandsinretailtradenetworks |