Innovations of Engineering Company and Competitiveness in the Mining Equipment Market
The article deals with issues related to the development of innovative projects by engineering companies and effective marketing policy as a factor of increasing their competitiveness in the mining equipment market. The paper presents the results of the development of innovative technology in the se...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://doi.org/10.1051/e3sconf/20172103014 |
| _version_ | 1819126977785757696 |
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| author | Pogrebnoi Vladislav Samorodova Lyudmila Shut'ko Larisa Yakunina Yulia Lyubimov Oleg |
| author_facet | Pogrebnoi Vladislav Samorodova Lyudmila Shut'ko Larisa Yakunina Yulia Lyubimov Oleg |
| author_sort | Pogrebnoi Vladislav |
| collection | DOAJ |
| description | The article deals with issues related to the development of innovative projects by engineering companies and effective marketing policy as a factor of increasing their competitiveness in the mining equipment market. The paper presents the results of the development of innovative technology in the segment of extensible belt conveyors. The necessity of marketing the innovative project is proved by the example of the development of technology for the production of the motor-drum of a belt conveyor with an adjustable drive on continuous current magnets by the engineering company “Transport-Electroprivod” (LLC). The authors consider the effective marketing strategy of an engineering company as an attractor of increasing demand for innovation and competitiveness in the mining equipment market. The methods of marketing promotion and promotion of innovations are considered within the framework of the ecosystem concept of J. Moore. |
| first_indexed | 2024-12-22T08:04:36Z |
| format | Article |
| id | doaj.art-688770cc2a794ea2854cfc1372bf3b7e |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-12-22T08:04:36Z |
| publishDate | 2017-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-688770cc2a794ea2854cfc1372bf3b7e2022-12-21T18:33:10ZengEDP SciencesE3S Web of Conferences2267-12422017-01-01210301410.1051/e3sconf/20172103014e3sconf_2iims2017_03014Innovations of Engineering Company and Competitiveness in the Mining Equipment MarketPogrebnoi VladislavSamorodova LyudmilaShut'ko LarisaYakunina YuliaLyubimov OlegThe article deals with issues related to the development of innovative projects by engineering companies and effective marketing policy as a factor of increasing their competitiveness in the mining equipment market. The paper presents the results of the development of innovative technology in the segment of extensible belt conveyors. The necessity of marketing the innovative project is proved by the example of the development of technology for the production of the motor-drum of a belt conveyor with an adjustable drive on continuous current magnets by the engineering company “Transport-Electroprivod” (LLC). The authors consider the effective marketing strategy of an engineering company as an attractor of increasing demand for innovation and competitiveness in the mining equipment market. The methods of marketing promotion and promotion of innovations are considered within the framework of the ecosystem concept of J. Moore.https://doi.org/10.1051/e3sconf/20172103014 |
| spellingShingle | Pogrebnoi Vladislav Samorodova Lyudmila Shut'ko Larisa Yakunina Yulia Lyubimov Oleg Innovations of Engineering Company and Competitiveness in the Mining Equipment Market E3S Web of Conferences |
| title | Innovations of Engineering Company and Competitiveness in the Mining Equipment Market |
| title_full | Innovations of Engineering Company and Competitiveness in the Mining Equipment Market |
| title_fullStr | Innovations of Engineering Company and Competitiveness in the Mining Equipment Market |
| title_full_unstemmed | Innovations of Engineering Company and Competitiveness in the Mining Equipment Market |
| title_short | Innovations of Engineering Company and Competitiveness in the Mining Equipment Market |
| title_sort | innovations of engineering company and competitiveness in the mining equipment market |
| url | https://doi.org/10.1051/e3sconf/20172103014 |
| work_keys_str_mv | AT pogrebnoivladislav innovationsofengineeringcompanyandcompetitivenessintheminingequipmentmarket AT samorodovalyudmila innovationsofengineeringcompanyandcompetitivenessintheminingequipmentmarket AT shutkolarisa innovationsofengineeringcompanyandcompetitivenessintheminingequipmentmarket AT yakuninayulia innovationsofengineeringcompanyandcompetitivenessintheminingequipmentmarket AT lyubimovoleg innovationsofengineeringcompanyandcompetitivenessintheminingequipmentmarket |