The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as Intervening
This study aims to reveal how the role of Risk readiness, perceptions of values that influence the decision to use a motorcycle through the user's involvement. The population in this study were motorcycle users in Palembang city who had at least used it for six months. This study uses a sample...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi Universitas Sriwijaya
2019-07-01
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| Series: | Sriwijaya International Journal of Dynamic Economics and Business |
| Subjects: | |
| Online Access: | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/122 |
| _version_ | 1797278209868300288 |
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| author | Aslamia Rosa Achmad Widad Islahuddin Daud |
| author_facet | Aslamia Rosa Achmad Widad Islahuddin Daud |
| author_sort | Aslamia Rosa |
| collection | DOAJ |
| description | This study aims to reveal how the role of Risk readiness, perceptions of values that influence the decision to use a motorcycle through the user's involvement. The population in this study were motorcycle users in Palembang city who had at least used it for six months. This study uses a sample of 201 people with data analysis techniques using Structural Equation Modelling (SEM). Based on the results of data analysis carried out, it is known that consumer involvement is not an intervening variable between Risk readiness and consumer decisions, and nor between consumer perceptions and consumer decisions. On the contrary, both exogenous variables actually influence consumer decisions directly. Consumer perceptions also do not require deep thinking but directly have an impact on consumers to decide using a motorcycle |
| first_indexed | 2024-03-07T16:00:02Z |
| format | Article |
| id | doaj.art-688a425d4eed49a3b7bddaf37fb3336c |
| institution | Directory Open Access Journal |
| issn | 2581-2904 2581-2912 |
| language | English |
| last_indexed | 2024-03-07T16:00:02Z |
| publishDate | 2019-07-01 |
| publisher | Fakultas Ekonomi Universitas Sriwijaya |
| record_format | Article |
| series | Sriwijaya International Journal of Dynamic Economics and Business |
| spelling | doaj.art-688a425d4eed49a3b7bddaf37fb3336c2024-03-04T21:54:01ZengFakultas Ekonomi Universitas SriwijayaSriwijaya International Journal of Dynamic Economics and Business2581-29042581-29122019-07-013210.29259/sijdeb.v3i2.146-15677The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as InterveningAslamia Rosa0Achmad Widad1Islahuddin Daud2Universitas SriwijayaUniversitas SriwijayaUniversitas SriwijayaThis study aims to reveal how the role of Risk readiness, perceptions of values that influence the decision to use a motorcycle through the user's involvement. The population in this study were motorcycle users in Palembang city who had at least used it for six months. This study uses a sample of 201 people with data analysis techniques using Structural Equation Modelling (SEM). Based on the results of data analysis carried out, it is known that consumer involvement is not an intervening variable between Risk readiness and consumer decisions, and nor between consumer perceptions and consumer decisions. On the contrary, both exogenous variables actually influence consumer decisions directly. Consumer perceptions also do not require deep thinking but directly have an impact on consumers to decide using a motorcyclehttps://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/122Risk ReadinessPerception of ValueConsumer InvolvementConsumer Decisions |
| spellingShingle | Aslamia Rosa Achmad Widad Islahuddin Daud The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as Intervening Sriwijaya International Journal of Dynamic Economics and Business Risk Readiness Perception of Value Consumer Involvement Consumer Decisions |
| title | The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as Intervening |
| title_full | The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as Intervening |
| title_fullStr | The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as Intervening |
| title_full_unstemmed | The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as Intervening |
| title_short | The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as Intervening |
| title_sort | effect of risk readiness and perception of values on decisions of using motorcycle with the user s involvement as intervening |
| topic | Risk Readiness Perception of Value Consumer Involvement Consumer Decisions |
| url | https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/122 |
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