The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as Intervening

The Effect of Risk Readiness and Perception of Values on Decisions of Using Motorcycle with the User's Involvement as Intervening

This study aims to reveal how the role of Risk readiness, perceptions of values that influence the decision to use a motorcycle through the user's involvement. The population in this study were motorcycle users in Palembang city who had at least used it for six months. This study uses a sample...

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Bibliographic Details
Main Authors: Aslamia Rosa, Achmad Widad, Islahuddin Daud
Format: Article
Language:English
Published: Fakultas Ekonomi Universitas Sriwijaya 2019-07-01
Series:Sriwijaya International Journal of Dynamic Economics and Business
Subjects:
Risk Readiness
Perception of Value
Consumer Involvement
Consumer Decisions
Online Access:https://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/122

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