International expansion of the chilean wine industry: ann empirical study concerning the factors and exportation level
This study proposes a set of variables which are decisive in the international expansion of the Chilean Wine Industry: i) company size; ii) quality management; iii) communication and information technologies; iv) international management planning; and finally, v) implementation of the international...
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Format: | Article |
Language: | English |
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Universidad del País Vasco (UPV/EHU)
2010-05-01
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Series: | Management Letters/Cuadernos de Gestión |
Subjects: | |
Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/published-issues?y=2010&v=10&n=1&o=2 |
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author | Sammy Liberman Verónica Baena Fátima Moreno |
author_facet | Sammy Liberman Verónica Baena Fátima Moreno |
author_sort | Sammy Liberman |
collection | DOAJ |
description | This study proposes a set of variables which are decisive in the international expansion of the Chilean Wine Industry: i) company size; ii) quality management; iii) communication and information technologies; iv) international management planning; and finally, v) implementation of the international marketing strategy. Results based on data between 2004 and 2007 allow to confirm six of the seven formulated hypotheses. The implications of these findings for theory and practice are discussed, as well as the main limitations. Finally, we offer some recommendations for further research. |
first_indexed | 2024-12-12T21:41:00Z |
format | Article |
id | doaj.art-6893a50e1b3a4aa0a1452a684824ff29 |
institution | Directory Open Access Journal |
issn | 1131-6837 1988-2157 |
language | English |
last_indexed | 2024-12-12T21:41:00Z |
publishDate | 2010-05-01 |
publisher | Universidad del País Vasco (UPV/EHU) |
record_format | Article |
series | Management Letters/Cuadernos de Gestión |
spelling | doaj.art-6893a50e1b3a4aa0a1452a684824ff292022-12-22T00:11:03ZengUniversidad del País Vasco (UPV/EHU)Management Letters/Cuadernos de Gestión1131-68371988-21572010-05-011013574International expansion of the chilean wine industry: ann empirical study concerning the factors and exportation levelSammy LibermanVerónica BaenaFátima MorenoThis study proposes a set of variables which are decisive in the international expansion of the Chilean Wine Industry: i) company size; ii) quality management; iii) communication and information technologies; iv) international management planning; and finally, v) implementation of the international marketing strategy. Results based on data between 2004 and 2007 allow to confirm six of the seven formulated hypotheses. The implications of these findings for theory and practice are discussed, as well as the main limitations. Finally, we offer some recommendations for further research.http://www.ehu.es/cuadernosdegestion/revista/index.php/published-issues?y=2010&v=10&n=1&o=2International expansionChilean Wine Industry |
spellingShingle | Sammy Liberman Verónica Baena Fátima Moreno International expansion of the chilean wine industry: ann empirical study concerning the factors and exportation level Management Letters/Cuadernos de Gestión International expansion Chilean Wine Industry |
title | International expansion of the chilean wine industry: ann empirical study concerning the factors and exportation level |
title_full | International expansion of the chilean wine industry: ann empirical study concerning the factors and exportation level |
title_fullStr | International expansion of the chilean wine industry: ann empirical study concerning the factors and exportation level |
title_full_unstemmed | International expansion of the chilean wine industry: ann empirical study concerning the factors and exportation level |
title_short | International expansion of the chilean wine industry: ann empirical study concerning the factors and exportation level |
title_sort | international expansion of the chilean wine industry ann empirical study concerning the factors and exportation level |
topic | International expansion Chilean Wine Industry |
url | http://www.ehu.es/cuadernosdegestion/revista/index.php/published-issues?y=2010&v=10&n=1&o=2 |
work_keys_str_mv | AT sammyliberman internationalexpansionofthechileanwineindustryannempiricalstudyconcerningthefactorsandexportationlevel AT veronicabaena internationalexpansionofthechileanwineindustryannempiricalstudyconcerningthefactorsandexportationlevel AT fatimamoreno internationalexpansionofthechileanwineindustryannempiricalstudyconcerningthefactorsandexportationlevel |