Consumers’ Determination of Red Meat and Meat Products Purchase Behaviour – City of Ankara Sample

Nowadays, meat consuming level is an indicator of development of countries. The reason for this is the importance of animal proteins such as meat, milk and egg in human nutrition. People in Turkey do not get enough animal protein. Increase of meat and meat related product prices is effective on this...

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Main Authors: Hasan Arısoy, Zeki Bayramoğlu
Format: Article
Language:English
Published: Turkish Science and Technology Publishing (TURSTEP) 2014-08-01
Series:Turkish Journal of Agriculture: Food Science and Technology
Subjects:
Online Access:http://www.agrifoodscience.com/index.php/TURJAF/article/view/168
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author Hasan Arısoy
Zeki Bayramoğlu
author_facet Hasan Arısoy
Zeki Bayramoğlu
author_sort Hasan Arısoy
collection DOAJ
description Nowadays, meat consuming level is an indicator of development of countries. The reason for this is the importance of animal proteins such as meat, milk and egg in human nutrition. People in Turkey do not get enough animal protein. Increase of meat and meat related product prices is effective on this. The purpose of this study is to bring up the purchase and consume behavior of consumers. Surveys completed in urban areas around city of Ankara are used primarily. Using Main Mass Ratio Based Simple Occurrence Probability Sampling method 338 families were interviewed. Completed surveys were separated into 3 groups; high, middle, low. As a result of the research, expense for food in total income is around %34. This ratio for families with low income is %53, for families with middle income is %35 and for families with high income is %33. It is found that as income levels of consumers raised, food expenses raise as well. But it shows that as income level increases, expense ratio for food decreases. Food reliability is the most effective factor on consumers’ decision of purchase. Studies show doubts of consumers about food reliability. It is understood that legal adjustments are not applied enough. Especially tight food inspections would be positive on consumer behavior.
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spelling doaj.art-68a22a370a0a4b3989a8d87ebc9e5cfd2023-02-15T16:14:51ZengTurkish Science and Technology Publishing (TURSTEP)Turkish Journal of Agriculture: Food Science and Technology2148-127X2014-08-0131283410.24925/turjaf.v3i1.28-34.16886Consumers’ Determination of Red Meat and Meat Products Purchase Behaviour – City of Ankara SampleHasan Arısoy0Zeki Bayramoğlu1Department of Agricultural Economics, Faculty of Agriculture, Selcuk University, 42075 KonyaDepartment of Agricultural Economics, Faculty of Agriculture, Selcuk University, 42075 KonyaNowadays, meat consuming level is an indicator of development of countries. The reason for this is the importance of animal proteins such as meat, milk and egg in human nutrition. People in Turkey do not get enough animal protein. Increase of meat and meat related product prices is effective on this. The purpose of this study is to bring up the purchase and consume behavior of consumers. Surveys completed in urban areas around city of Ankara are used primarily. Using Main Mass Ratio Based Simple Occurrence Probability Sampling method 338 families were interviewed. Completed surveys were separated into 3 groups; high, middle, low. As a result of the research, expense for food in total income is around %34. This ratio for families with low income is %53, for families with middle income is %35 and for families with high income is %33. It is found that as income levels of consumers raised, food expenses raise as well. But it shows that as income level increases, expense ratio for food decreases. Food reliability is the most effective factor on consumers’ decision of purchase. Studies show doubts of consumers about food reliability. It is understood that legal adjustments are not applied enough. Especially tight food inspections would be positive on consumer behavior.http://www.agrifoodscience.com/index.php/TURJAF/article/view/168Red meatPurchase behaviorFood reliabilityConsumerSampling method
spellingShingle Hasan Arısoy
Zeki Bayramoğlu
Consumers’ Determination of Red Meat and Meat Products Purchase Behaviour – City of Ankara Sample
Turkish Journal of Agriculture: Food Science and Technology
Red meat
Purchase behavior
Food reliability
Consumer
Sampling method
title Consumers’ Determination of Red Meat and Meat Products Purchase Behaviour – City of Ankara Sample
title_full Consumers’ Determination of Red Meat and Meat Products Purchase Behaviour – City of Ankara Sample
title_fullStr Consumers’ Determination of Red Meat and Meat Products Purchase Behaviour – City of Ankara Sample
title_full_unstemmed Consumers’ Determination of Red Meat and Meat Products Purchase Behaviour – City of Ankara Sample
title_short Consumers’ Determination of Red Meat and Meat Products Purchase Behaviour – City of Ankara Sample
title_sort consumers determination of red meat and meat products purchase behaviour city of ankara sample
topic Red meat
Purchase behavior
Food reliability
Consumer
Sampling method
url http://www.agrifoodscience.com/index.php/TURJAF/article/view/168
work_keys_str_mv AT hasanarısoy consumersdeterminationofredmeatandmeatproductspurchasebehaviourcityofankarasample
AT zekibayramoglu consumersdeterminationofredmeatandmeatproductspurchasebehaviourcityofankarasample