Dunning-Kruger effect: The influence of distorted reality on consumer perception towards luxury brands
Although advances in technology have enabled people to access information almost instantly that would fill their knowledge gaps and improve their skills, or move them away from untruth or half-truth, there are few who do not seek such information. According to the Dunning-Kruger effect, such people...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Institute of Serbian Culture Priština, Leposavić
2021-01-01
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Series: | Baština |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0353-9008/2021/0353-90082155237B.pdf |