The coming-of-age of tourism: embracing new economic models

Purpose – The purpose of this paper is to re-examine the economic models and assumptions that have given rise to current day tourism. It suggests alternate models based on new values to help tourism emerge from the current COVID crisis and “come-of-age.” Design/methodology/approach – The paper delin...

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Main Author: Pauline J. Sheldon
Format: Article
Language:English
Published: Emerald Publishing 2022-08-01
Series:Journal of Tourism Futures
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTF-03-2021-0057/full/pdf?title=the-coming-of-age-of-tourism-embracing-new-economic-models
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author Pauline J. Sheldon
author_facet Pauline J. Sheldon
author_sort Pauline J. Sheldon
collection DOAJ
description Purpose – The purpose of this paper is to re-examine the economic models and assumptions that have given rise to current day tourism. It suggests alternate models based on new values to help tourism emerge from the current COVID crisis and “come-of-age.” Design/methodology/approach – The paper delineates the assumptions of neoliberal economics upon which much of tourism has been based. It then summarizes the work of progressive economists in developing new models that value capital other than financial. Six of these models are briefly described and applied to tourism. Findings – Some assumptions underlying the neoliberal economic model that need re-examining are the ideas that: self-interest drives ideal economic behavior; success comes from competition, not cooperation; encouraging consumption for its own sake; giving owners priority over other stakeholders; and more income translates into more happiness. Redesign of economic systems requires consideration of social capital, natural capital, intellectual capital, compassion capital, trust capital and spiritual capital to name a few. Examples of alternate systems using these capitals are the collaborative economy, the circular economy, the creative economy, the gift economy, the sacred economy and the regenerative economy. Originality/value – The paper’s approach is to interlace modern economic thought with the future maturation of tourism and to suggest that tourism policymakers and leaders learn from these thinkers to create a new model for the future of tourism.
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spelling doaj.art-68b57e2ad3cd44faa845ca3987a2c1132022-12-22T02:24:17ZengEmerald PublishingJournal of Tourism Futures2055-59112055-592X2022-08-018220020710.1108/JTF-03-2021-0057666425The coming-of-age of tourism: embracing new economic modelsPauline J. Sheldon0TIM School, University of Hawai’i at Manoa, Honolulu, Hawaii, USAPurpose – The purpose of this paper is to re-examine the economic models and assumptions that have given rise to current day tourism. It suggests alternate models based on new values to help tourism emerge from the current COVID crisis and “come-of-age.” Design/methodology/approach – The paper delineates the assumptions of neoliberal economics upon which much of tourism has been based. It then summarizes the work of progressive economists in developing new models that value capital other than financial. Six of these models are briefly described and applied to tourism. Findings – Some assumptions underlying the neoliberal economic model that need re-examining are the ideas that: self-interest drives ideal economic behavior; success comes from competition, not cooperation; encouraging consumption for its own sake; giving owners priority over other stakeholders; and more income translates into more happiness. Redesign of economic systems requires consideration of social capital, natural capital, intellectual capital, compassion capital, trust capital and spiritual capital to name a few. Examples of alternate systems using these capitals are the collaborative economy, the circular economy, the creative economy, the gift economy, the sacred economy and the regenerative economy. Originality/value – The paper’s approach is to interlace modern economic thought with the future maturation of tourism and to suggest that tourism policymakers and leaders learn from these thinkers to create a new model for the future of tourism.https://www.emerald.com/insight/content/doi/10.1108/JTF-03-2021-0057/full/pdf?title=the-coming-of-age-of-tourism-embracing-new-economic-modelsvaluescircular economytourism futurescollaborative economyeconomic modelsregenerative tourism
spellingShingle Pauline J. Sheldon
The coming-of-age of tourism: embracing new economic models
Journal of Tourism Futures
values
circular economy
tourism futures
collaborative economy
economic models
regenerative tourism
title The coming-of-age of tourism: embracing new economic models
title_full The coming-of-age of tourism: embracing new economic models
title_fullStr The coming-of-age of tourism: embracing new economic models
title_full_unstemmed The coming-of-age of tourism: embracing new economic models
title_short The coming-of-age of tourism: embracing new economic models
title_sort coming of age of tourism embracing new economic models
topic values
circular economy
tourism futures
collaborative economy
economic models
regenerative tourism
url https://www.emerald.com/insight/content/doi/10.1108/JTF-03-2021-0057/full/pdf?title=the-coming-of-age-of-tourism-embracing-new-economic-models
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