Linguistic analysis and assessment of the effectiveness of spanish ngos brand names
The brand name is the origin of any commercial strategy. As a verbal element, its effectiveness can be evaluated through linguistics. Taking a sample of 158 organizations accredited by the Fundación Lealtad, a content analysis of their linguistic characteristics is carried out, analyzing phonetic, m...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universitat Politècnica de València
2018-07-01
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| Series: | Revista de Lingüística y Lenguas Aplicadas |
| Subjects: | |
| Online Access: | https://polipapers.upv.es/index.php/rdlyla/article/view/7711 |
| _version_ | 1826907162958364672 |
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| author | Olga Ampuero-Canellas Jimena Gonzalez-del-Rio Begoña Jorda-Albiñana Nereida Tarazona-Belenguer |
| author_facet | Olga Ampuero-Canellas Jimena Gonzalez-del-Rio Begoña Jorda-Albiñana Nereida Tarazona-Belenguer |
| author_sort | Olga Ampuero-Canellas |
| collection | DOAJ |
| description | The brand name is the origin of any commercial strategy. As a verbal element, its effectiveness can be evaluated through linguistics. Taking a sample of 158 organizations accredited by the Fundación Lealtad, a content analysis of their linguistic characteristics is carried out, analyzing phonetic, morphological and semantic aspects associated with obtaining a greater memory and, therefore, with greater efficiency. Subsequently, we proceed to check whether the effectiveness differs depending on the cause supported by each NGO and its annual budget. The results show a mediocre performance of the proposed efficacy criteria, as well as the variation of the linguistic characteristics according to the cause supported by the NGO but not according to its budget. The evaluation model based on the linguistic characteristics of the name could be used to study the brand names of other sectors. |
| first_indexed | 2024-12-13T05:59:55Z |
| format | Article |
| id | doaj.art-68bbd78be73548e6a33653d30eac9cfa |
| institution | Directory Open Access Journal |
| issn | 1886-2438 1886-6298 |
| language | English |
| last_indexed | 2025-02-17T09:00:22Z |
| publishDate | 2018-07-01 |
| publisher | Universitat Politècnica de València |
| record_format | Article |
| series | Revista de Lingüística y Lenguas Aplicadas |
| spelling | doaj.art-68bbd78be73548e6a33653d30eac9cfa2025-01-02T17:18:45ZengUniversitat Politècnica de ValènciaRevista de Lingüística y Lenguas Aplicadas1886-24381886-62982018-07-0113111210.4995/rlyla.2018.77116374Linguistic analysis and assessment of the effectiveness of spanish ngos brand namesOlga Ampuero-Canellas0Jimena Gonzalez-del-Rio1Begoña Jorda-Albiñana2Nereida Tarazona-Belenguer3Universitat Politècnica de ValènciaUniversitat Politècnica de ValènciaUniversitat Politècnica de ValènciaUniversitat Politècnica de ValènciaThe brand name is the origin of any commercial strategy. As a verbal element, its effectiveness can be evaluated through linguistics. Taking a sample of 158 organizations accredited by the Fundación Lealtad, a content analysis of their linguistic characteristics is carried out, analyzing phonetic, morphological and semantic aspects associated with obtaining a greater memory and, therefore, with greater efficiency. Subsequently, we proceed to check whether the effectiveness differs depending on the cause supported by each NGO and its annual budget. The results show a mediocre performance of the proposed efficacy criteria, as well as the variation of the linguistic characteristics according to the cause supported by the NGO but not according to its budget. The evaluation model based on the linguistic characteristics of the name could be used to study the brand names of other sectors.https://polipapers.upv.es/index.php/rdlyla/article/view/7711ONGLingüística aplicadaNombres de marca |
| spellingShingle | Olga Ampuero-Canellas Jimena Gonzalez-del-Rio Begoña Jorda-Albiñana Nereida Tarazona-Belenguer Linguistic analysis and assessment of the effectiveness of spanish ngos brand names Revista de Lingüística y Lenguas Aplicadas ONG Lingüística aplicada Nombres de marca |
| title | Linguistic analysis and assessment of the effectiveness of spanish ngos brand names |
| title_full | Linguistic analysis and assessment of the effectiveness of spanish ngos brand names |
| title_fullStr | Linguistic analysis and assessment of the effectiveness of spanish ngos brand names |
| title_full_unstemmed | Linguistic analysis and assessment of the effectiveness of spanish ngos brand names |
| title_short | Linguistic analysis and assessment of the effectiveness of spanish ngos brand names |
| title_sort | linguistic analysis and assessment of the effectiveness of spanish ngos brand names |
| topic | ONG Lingüística aplicada Nombres de marca |
| url | https://polipapers.upv.es/index.php/rdlyla/article/view/7711 |
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