Out of mind, out of sight: language affects perceptual vividness in memory.

We examined whether language affects the strength of a visual representation in memory. Participants studied a picture, read a story about the depicted object, and then selected out of two pictures the one whose transparency level most resembled that of the previously presented picture. The stories...

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Main Authors: Lisa Vandeberg, Anita Eerland, Rolf A Zwaan
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2012-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3340353?pdf=render
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author Lisa Vandeberg
Anita Eerland
Rolf A Zwaan
author_facet Lisa Vandeberg
Anita Eerland
Rolf A Zwaan
author_sort Lisa Vandeberg
collection DOAJ
description We examined whether language affects the strength of a visual representation in memory. Participants studied a picture, read a story about the depicted object, and then selected out of two pictures the one whose transparency level most resembled that of the previously presented picture. The stories contained two linguistic manipulations that have been demonstrated to affect concept availability in memory, i.e., object presence and goal-relevance. The results show that described absence of an object caused people to select the most transparent picture more often than described presence of the object. This effect was not moderated by goal-relevance, suggesting that our paradigm tapped into the perceptual quality of representations rather than, for example, their linguistic availability. We discuss the implications of these findings within a framework of grounded cognition.
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spelling doaj.art-68bd7fbca4694765bfc28bcd0e0946ab2022-12-22T02:09:27ZengPublic Library of Science (PLoS)PLoS ONE1932-62032012-01-0174e3615410.1371/journal.pone.0036154Out of mind, out of sight: language affects perceptual vividness in memory.Lisa VandebergAnita EerlandRolf A ZwaanWe examined whether language affects the strength of a visual representation in memory. Participants studied a picture, read a story about the depicted object, and then selected out of two pictures the one whose transparency level most resembled that of the previously presented picture. The stories contained two linguistic manipulations that have been demonstrated to affect concept availability in memory, i.e., object presence and goal-relevance. The results show that described absence of an object caused people to select the most transparent picture more often than described presence of the object. This effect was not moderated by goal-relevance, suggesting that our paradigm tapped into the perceptual quality of representations rather than, for example, their linguistic availability. We discuss the implications of these findings within a framework of grounded cognition.http://europepmc.org/articles/PMC3340353?pdf=render
spellingShingle Lisa Vandeberg
Anita Eerland
Rolf A Zwaan
Out of mind, out of sight: language affects perceptual vividness in memory.
PLoS ONE
title Out of mind, out of sight: language affects perceptual vividness in memory.
title_full Out of mind, out of sight: language affects perceptual vividness in memory.
title_fullStr Out of mind, out of sight: language affects perceptual vividness in memory.
title_full_unstemmed Out of mind, out of sight: language affects perceptual vividness in memory.
title_short Out of mind, out of sight: language affects perceptual vividness in memory.
title_sort out of mind out of sight language affects perceptual vividness in memory
url http://europepmc.org/articles/PMC3340353?pdf=render
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AT anitaeerland outofmindoutofsightlanguageaffectsperceptualvividnessinmemory
AT rolfazwaan outofmindoutofsightlanguageaffectsperceptualvividnessinmemory