Notas sobre el uso de la retórica en la publicidad televisiva
We intend to reflect on the use of Rhetoric in t.v. advertising starting from the survey of several spots given off by T.V.E. Therefore, we fix the structural organization of advertisements. Afterwards we study the rhetoric of spot in the sound and in the picture and, mainly, ¡n the conju...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
Universidad de Alicante
1987-12-01
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| Series: | Estudios de Lingüística |
| Online Access: | https://revistaelua.ua.es/article/view/1987-n4-notas-sobre-el-uso-de-la-retorica-en-la-publicidad-televisiva |