Consumer Perception of Food Safety and Valuation of Statistical Life: A Contingent Valuation Study
The value of statistical life (VSL) reflects the trade-off between money and the risk of death. It is a key indicator for conducting regulatory impact assessments. The main purpose of this study was to estimate the VSL in the field of food safety. At the same time, it investigates respondents’ willi...
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| פורמט: | Article |
| שפה: | English |
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MDPI AG
2024-08-01
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| סדרה: | Foods |
| נושאים: | |
| גישה מקוונת: | https://www.mdpi.com/2304-8158/13/16/2597 |
| _version_ | 1827134350785773568 |
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| author | Bingjie Liu Yinuo Na Yi Li Dan Wang Xin Zhang |
| author_facet | Bingjie Liu Yinuo Na Yi Li Dan Wang Xin Zhang |
| author_sort | Bingjie Liu |
| collection | DOAJ |
| description | The value of statistical life (VSL) reflects the trade-off between money and the risk of death. It is a key indicator for conducting regulatory impact assessments. The main purpose of this study was to estimate the VSL in the field of food safety. At the same time, it investigates respondents’ willingness to pay (WTP) for reducing the risk of death from foodborne illnesses and explores the impact of factors such as the average household monthly income, health status, and education level on WTP. We conducted a survey using an open-ended contingent valuation method among 1307 respondents aged 18 and above to determine their WTP. Based on the WTP survey results, we calculated the VSL in the food safety sector. We used binary logit and Tobit models to analyze the influencing factors. The results of the study show that the median WTP for reducing the risk of foodborne illness is CNY 100 (USD 16), and the estimated VSL is approximately CNY 9.09 million (USD 141 million). Indicators such as the average household monthly income, health status, and education level are important factors affecting WTP. This study will help practitioners, researchers, and policymakers understand the current population’s attitudes towards food safety regulations and determine the priorities for regulatory implementation. Future research can explore the effects of different elicitation methods, cultural differences, and regional variations on WTP and VSL. |
| first_indexed | 2025-03-20T17:18:22Z |
| format | Article |
| id | doaj.art-68f1c4493a464cf7b5b6df1c0ff6cf1f |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2025-03-20T17:18:22Z |
| publishDate | 2024-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-68f1c4493a464cf7b5b6df1c0ff6cf1f2024-08-28T14:17:53ZengMDPI AGFoods2304-81582024-08-011316259710.3390/foods13162597Consumer Perception of Food Safety and Valuation of Statistical Life: A Contingent Valuation StudyBingjie Liu0Yinuo Na1Yi Li2Dan Wang3Xin Zhang4Department of Health Economics, Harbin Medical University, Harbin 150000, ChinaDepartment of Health Economics, Harbin Medical University, Harbin 150000, ChinaDepartment of Health Economics, Harbin Medical University, Harbin 150000, ChinaDepartment of Health Economics, Harbin Medical University, Harbin 150000, ChinaDepartment of Health Economics, Harbin Medical University, Harbin 150000, ChinaThe value of statistical life (VSL) reflects the trade-off between money and the risk of death. It is a key indicator for conducting regulatory impact assessments. The main purpose of this study was to estimate the VSL in the field of food safety. At the same time, it investigates respondents’ willingness to pay (WTP) for reducing the risk of death from foodborne illnesses and explores the impact of factors such as the average household monthly income, health status, and education level on WTP. We conducted a survey using an open-ended contingent valuation method among 1307 respondents aged 18 and above to determine their WTP. Based on the WTP survey results, we calculated the VSL in the food safety sector. We used binary logit and Tobit models to analyze the influencing factors. The results of the study show that the median WTP for reducing the risk of foodborne illness is CNY 100 (USD 16), and the estimated VSL is approximately CNY 9.09 million (USD 141 million). Indicators such as the average household monthly income, health status, and education level are important factors affecting WTP. This study will help practitioners, researchers, and policymakers understand the current population’s attitudes towards food safety regulations and determine the priorities for regulatory implementation. Future research can explore the effects of different elicitation methods, cultural differences, and regional variations on WTP and VSL.https://www.mdpi.com/2304-8158/13/16/2597value of statistical lifewillingness to payfood safetycontingent valuation |
| spellingShingle | Bingjie Liu Yinuo Na Yi Li Dan Wang Xin Zhang Consumer Perception of Food Safety and Valuation of Statistical Life: A Contingent Valuation Study Foods value of statistical life willingness to pay food safety contingent valuation |
| title | Consumer Perception of Food Safety and Valuation of Statistical Life: A Contingent Valuation Study |
| title_full | Consumer Perception of Food Safety and Valuation of Statistical Life: A Contingent Valuation Study |
| title_fullStr | Consumer Perception of Food Safety and Valuation of Statistical Life: A Contingent Valuation Study |
| title_full_unstemmed | Consumer Perception of Food Safety and Valuation of Statistical Life: A Contingent Valuation Study |
| title_short | Consumer Perception of Food Safety and Valuation of Statistical Life: A Contingent Valuation Study |
| title_sort | consumer perception of food safety and valuation of statistical life a contingent valuation study |
| topic | value of statistical life willingness to pay food safety contingent valuation |
| url | https://www.mdpi.com/2304-8158/13/16/2597 |
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