Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food
Organic food refers to the products produced in conventional way, without hazardous materials. Millennials are the generation most attractive to organic food market. This study aims to analyze whether factors such as environmental knowledge, environmental awareness, health awareness and social awar...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Andalas
2022-12-01
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| Series: | Jurnal Optimasi Sistem Industri |
| Subjects: | |
| Online Access: | https://josi.ft.unand.ac.id/index.php/josi/article/view/619 |
| _version_ | 1797802589512794112 |
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| author | Ni Made Dewi Ayu Murti Ardhianiswari Diah Ekawati |
| author_facet | Ni Made Dewi Ayu Murti Ardhianiswari Diah Ekawati |
| author_sort | Ni Made Dewi Ayu Murti |
| collection | DOAJ |
| description |
Organic food refers to the products produced in conventional way, without hazardous materials. Millennials are the generation most attractive to organic food market. This study aims to analyze whether factors such as environmental knowledge, environmental awareness, health awareness and social awareness affecting purchase intention and sustainable consumption of the millennials towards organic food. A questionnaire used to evaluate the relationships between the six constructs. The findings showed that 340 respondents have met requirements for analysis. The method used was Structural Equation Model (SEM). The research findings find out the main factors that influence purchase intention and sustainable consumption of the millennial generation towards organic food. This research is expected to help non-governmental organizations increase purchase intention and investigate factors that influence the sustainable consumption of organic food in the millennial generation. This research has implications for the organic food industry, especially organic food producers, namely by applying the packaging sustainability method to reduce waste in the environment.
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| first_indexed | 2024-03-13T05:07:56Z |
| format | Article |
| id | doaj.art-69116d5f14464f23b81f80ab6393e82f |
| institution | Directory Open Access Journal |
| issn | 2088-4842 2442-8795 |
| language | English |
| last_indexed | 2024-03-13T05:07:56Z |
| publishDate | 2022-12-01 |
| publisher | Universitas Andalas |
| record_format | Article |
| series | Jurnal Optimasi Sistem Industri |
| spelling | doaj.art-69116d5f14464f23b81f80ab6393e82f2023-06-16T06:27:21ZengUniversitas AndalasJurnal Optimasi Sistem Industri2088-48422442-87952022-12-0121210.25077/josi.v21.n2.p106-114.2022Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food Ni Made Dewi Ayu Murti0Ardhianiswari Diah Ekawati1Universitas Bina NusantaraUniversitas Bina Nusantara Organic food refers to the products produced in conventional way, without hazardous materials. Millennials are the generation most attractive to organic food market. This study aims to analyze whether factors such as environmental knowledge, environmental awareness, health awareness and social awareness affecting purchase intention and sustainable consumption of the millennials towards organic food. A questionnaire used to evaluate the relationships between the six constructs. The findings showed that 340 respondents have met requirements for analysis. The method used was Structural Equation Model (SEM). The research findings find out the main factors that influence purchase intention and sustainable consumption of the millennial generation towards organic food. This research is expected to help non-governmental organizations increase purchase intention and investigate factors that influence the sustainable consumption of organic food in the millennial generation. This research has implications for the organic food industry, especially organic food producers, namely by applying the packaging sustainability method to reduce waste in the environment. https://josi.ft.unand.ac.id/index.php/josi/article/view/619Purchase intentionSustainable consumptionOrganic foodMillennials |
| spellingShingle | Ni Made Dewi Ayu Murti Ardhianiswari Diah Ekawati Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food Jurnal Optimasi Sistem Industri Purchase intention Sustainable consumption Organic food Millennials |
| title | Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food |
| title_full | Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food |
| title_fullStr | Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food |
| title_full_unstemmed | Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food |
| title_short | Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food |
| title_sort | factors affecting millennials purchase intention and sustainable consumption of organic food |
| topic | Purchase intention Sustainable consumption Organic food Millennials |
| url | https://josi.ft.unand.ac.id/index.php/josi/article/view/619 |
| work_keys_str_mv | AT nimadedewiayumurti factorsaffectingmillennialspurchaseintentionandsustainableconsumptionoforganicfood AT ardhianiswaridiahekawati factorsaffectingmillennialspurchaseintentionandsustainableconsumptionoforganicfood |