Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food

Factors Affecting Millennials Purchase Intention and Sustainable Consumption of Organic Food

Organic food refers to the products produced in conventional way, without hazardous materials. Millennials are the generation most attractive to organic food market. This study aims to analyze whether factors such as environmental knowledge, environmental awareness, health awareness and social awar...

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Bibliographic Details
Main Authors: Ni Made Dewi Ayu Murti, Ardhianiswari Diah Ekawati
Format: Article
Language:English
Published: Universitas Andalas 2022-12-01
Series:Jurnal Optimasi Sistem Industri
Subjects:
Purchase intention
Sustainable consumption
Organic food
Millennials
Online Access:https://josi.ft.unand.ac.id/index.php/josi/article/view/619

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