A SWOT Analysis on the Implementation of the Yoghurt Marketing Strategy: A Case Study in the Malang, Indonesia

A SWOT Analysis on the Implementation of the Yoghurt Marketing Strategy: A Case Study in the Malang, Indonesia

Milk as a farm product has a significant role in improving the quality of human resources through the intersection of protein and mineral needs. One of the dairy products is yogurt or probiotic fermented milk. Yoghurt is a processed milk food that is a valuable ingredient for the human body and cont...

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Bibliographic Details
Main Authors: Nanang Febrianto, Ria Dewi Andriani, Manik Eirry Sawitri
Format: Article
Language:English
Published: Fakultas Peternakan Universitas Brawijaya 2023-04-01
Series:Jurnal Ilmu-Ilmu Peternakan
Subjects:
marketing
strategy
swot
yoghurt
Online Access:https://jiip.ub.ac.id/index.php/jiip/article/view/2574

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