The role of social media in enhancing the modern market relations
The Social media environment represents one of the most prospective domains of developing marketing campaigns. This fact is a result of the fundamental characteristics of social media networks which could be summarised by the following: low cost of developing an advertising campaign and a wide audie...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Alexandru Ioan Cuza University of Iasi
2019-04-01
|
| Series: | CES Working Papers |
| Subjects: | |
| Online Access: | http://ceswp.uaic.ro/articles/CESWP2019_XI1_IGN.pdf |