Disentangling real-world and virtual-world social norms: The persuasive elements and social psychological effects of a serious game

In the immersive environment of an online serious video game designed to depict social norms about excessive alcohol consumption, this study examines the effects of real-world and virtual-world social norms on alcohol use outcomes, centering on the persuasive elements of the One Shot game and its so...

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Bibliographic Details
Main Authors: Traci Hong, Joshua Cabrera, Christopher E. Beaudoin
Format: Article
Language:English
Published: Elsevier 2023-03-01
Series:Telematics and Informatics Reports
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2772503022000366