Despicable ‘other’ and innocent ‘us’: emotion politics in the time of the pandemic

Abstract This study investigates the emotional management strategies employed by the Chinese maintream media Huanqiu Shibao (HQSB), through the use of nationalistic rhetoric during the Covid-19 pandemic. By conducting a discourse analysis of the coverage of Covid-19 on HQSB’s WeChat account, this re...

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Main Authors: Chang Zhang, Zi Wang
Format: Article
Language:English
Published: Springer Nature 2023-07-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-023-01925-2
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author Chang Zhang
Zi Wang
author_facet Chang Zhang
Zi Wang
author_sort Chang Zhang
collection DOAJ
description Abstract This study investigates the emotional management strategies employed by the Chinese maintream media Huanqiu Shibao (HQSB), through the use of nationalistic rhetoric during the Covid-19 pandemic. By conducting a discourse analysis of the coverage of Covid-19 on HQSB’s WeChat account, this research reveals two primary emotional management strategies: defensive nationalism and aggressive nationalism. Defensive nationalism utilizes fear and positive emotions to uphold and defend Chinese politics, while aggressive nationalism employs disgust to counter external criticisms and delegitimize the US democratic system and international leadership. By examining how HQSB emotionally differentiates the world, the study unveils that tactics Chinese mainstream media use to construct national identity, drawing a divisive line between a despised ‘them’ and an innocent ‘us’. The Covid-19 pandemic presents a unique opportunity to reflect on the emotionalisation of Chinese digital propaganda and the evolution of state-led nationalism during a public health crisis. The research concludes that the use of emotion in HQSB’s Covid-19 coverage aligns with China’s broader strategy of nation-building and global influence promotion. It underscores the need for greater awareness of the emotional mobilization used in political communication, particularly during times of crisis.
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spelling doaj.art-6953d0423f7b43c8a1f0012bce4750be2023-11-12T12:10:28ZengSpringer NatureHumanities & Social Sciences Communications2662-99922023-07-0110111110.1057/s41599-023-01925-2Despicable ‘other’ and innocent ‘us’: emotion politics in the time of the pandemicChang Zhang0Zi Wang1School of Government and Public Affairs, Communication University of China Department of Applied Linguistics & Student Opportunity, University of WarwickAbstract This study investigates the emotional management strategies employed by the Chinese maintream media Huanqiu Shibao (HQSB), through the use of nationalistic rhetoric during the Covid-19 pandemic. By conducting a discourse analysis of the coverage of Covid-19 on HQSB’s WeChat account, this research reveals two primary emotional management strategies: defensive nationalism and aggressive nationalism. Defensive nationalism utilizes fear and positive emotions to uphold and defend Chinese politics, while aggressive nationalism employs disgust to counter external criticisms and delegitimize the US democratic system and international leadership. By examining how HQSB emotionally differentiates the world, the study unveils that tactics Chinese mainstream media use to construct national identity, drawing a divisive line between a despised ‘them’ and an innocent ‘us’. The Covid-19 pandemic presents a unique opportunity to reflect on the emotionalisation of Chinese digital propaganda and the evolution of state-led nationalism during a public health crisis. The research concludes that the use of emotion in HQSB’s Covid-19 coverage aligns with China’s broader strategy of nation-building and global influence promotion. It underscores the need for greater awareness of the emotional mobilization used in political communication, particularly during times of crisis.https://doi.org/10.1057/s41599-023-01925-2
spellingShingle Chang Zhang
Zi Wang
Despicable ‘other’ and innocent ‘us’: emotion politics in the time of the pandemic
Humanities & Social Sciences Communications
title Despicable ‘other’ and innocent ‘us’: emotion politics in the time of the pandemic
title_full Despicable ‘other’ and innocent ‘us’: emotion politics in the time of the pandemic
title_fullStr Despicable ‘other’ and innocent ‘us’: emotion politics in the time of the pandemic
title_full_unstemmed Despicable ‘other’ and innocent ‘us’: emotion politics in the time of the pandemic
title_short Despicable ‘other’ and innocent ‘us’: emotion politics in the time of the pandemic
title_sort despicable other and innocent us emotion politics in the time of the pandemic
url https://doi.org/10.1057/s41599-023-01925-2
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