E-Commerce Strategic Business Environment Analysis in Indonesia

This research is aim to identified important factors in external business environment that tend to influence company capabilities to achieve objective. It conducts to several E-Commerce in Indonesia. Those companies operate several industries, such as grocery & household retail, fashion retail,...

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Main Author: Dwitya Aribawa
Format: Article
Language:English
Published: EconJournals 2016-10-01
Series:International Journal of Economics and Financial Issues
Online Access:https://www.econjournals.com/index.php/ijefi/article/view/3138
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author Dwitya Aribawa
author_facet Dwitya Aribawa
author_sort Dwitya Aribawa
collection DOAJ
description This research is aim to identified important factors in external business environment that tend to influence company capabilities to achieve objective. It conducts to several E-Commerce in Indonesia. Those companies operate several industries, such as grocery & household retail, fashion retail, electronic & gadget retail and travel agency booking provider. We conduct thematic analysis with quad helix stakeholders approach. It found that the firm faces several external environment factors that affect the business activities. This research concludes that E-Commerce in Indonesia needs to establish strategic action plan to take advantage from opportunities of demographic bonus, arising middle income and broaden the scope of business. To minimizing external limitation, quad helix stakeholders are demanding to covers urgency issues on establishing efficiency in transportation, educating SMEs to engage with e-commerce and demanding of alternatives source of funding. This research recommend that firms in this industry focus on integrating channels of ordering, improving warehousing and delivering process, expanding marketing strategy that focus in knowledge sharing and integrating global supply chain. Keywords: Business Environment; Industry Analysis; E-commerce JEL Classification: F23, M10, M30, F23
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spelling doaj.art-69819f4ffa774d86a46b361852e775132023-02-15T16:11:47ZengEconJournalsInternational Journal of Economics and Financial Issues2146-41382016-10-0166SE-Commerce Strategic Business Environment Analysis in IndonesiaDwitya Aribawa This research is aim to identified important factors in external business environment that tend to influence company capabilities to achieve objective. It conducts to several E-Commerce in Indonesia. Those companies operate several industries, such as grocery & household retail, fashion retail, electronic & gadget retail and travel agency booking provider. We conduct thematic analysis with quad helix stakeholders approach. It found that the firm faces several external environment factors that affect the business activities. This research concludes that E-Commerce in Indonesia needs to establish strategic action plan to take advantage from opportunities of demographic bonus, arising middle income and broaden the scope of business. To minimizing external limitation, quad helix stakeholders are demanding to covers urgency issues on establishing efficiency in transportation, educating SMEs to engage with e-commerce and demanding of alternatives source of funding. This research recommend that firms in this industry focus on integrating channels of ordering, improving warehousing and delivering process, expanding marketing strategy that focus in knowledge sharing and integrating global supply chain. Keywords: Business Environment; Industry Analysis; E-commerce JEL Classification: F23, M10, M30, F23 https://www.econjournals.com/index.php/ijefi/article/view/3138
spellingShingle Dwitya Aribawa
E-Commerce Strategic Business Environment Analysis in Indonesia
International Journal of Economics and Financial Issues
title E-Commerce Strategic Business Environment Analysis in Indonesia
title_full E-Commerce Strategic Business Environment Analysis in Indonesia
title_fullStr E-Commerce Strategic Business Environment Analysis in Indonesia
title_full_unstemmed E-Commerce Strategic Business Environment Analysis in Indonesia
title_short E-Commerce Strategic Business Environment Analysis in Indonesia
title_sort e commerce strategic business environment analysis in indonesia
url https://www.econjournals.com/index.php/ijefi/article/view/3138
work_keys_str_mv AT dwityaaribawa ecommercestrategicbusinessenvironmentanalysisinindonesia