Product Placement in Cartoons
Product placement is a marketing approach for integrating products or services into selected media content. Studies have shown that the impact of advertising on children and youth are large, and that it can affect their preferences and attitudes. The aim of this article is to determine the existing...
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| Format: | Article |
| Language: | English |
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Faculty of Political Science, University of Zagreb
2014-06-01
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| Series: | Medijske Studije |
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| Online Access: | http://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=188583 |