Selection of name as a basic element of creating an associative image of a freight forwarding company
An important stage of a freight forwarding company positioning selection of its name, has been studied and the main principles of the name selection for an organization that is planning to operate in freight forwarding area have been revealed. Among requirements for a new company’s name non-conformi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2020-10-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2391 |