| Summary: | The purpose of this study is to (1) deliberate upon the impacts of television advertising on children, (2) identify the critical “impacts”, (3) empirically test the significant factors. Based on literature survey several impacts of adverting were identified including: (1) unnecessary purchasing (2) low nutritional food (3) violence (4) materialism. The variables derived though the literature survey were used to develop a close-ended questionnaire that was administered to a sample size of 108, drawn through non-proportionate stratified technique. The rating on the impacts of advertising were as high as 3.9 on “low nutritional value” and as low as 3.5 for “materialism”, on a scale of (5 to 1). Pearson correlation was used to measure the relationships of the variables on one-to-one basis indicating that “unnecessary purchasing” had a strong relationship with “materialism” (r = .054) and “exposure” (r= 0.54). The weakest relationship was found between “materialism” and “low nutritional value” with correlation of (0.22)
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