Should we Allow our Children to Watch TV Independently
The purpose of this study is to (1) deliberate upon the impacts of television advertising on children, (2) identify the critical “impacts”, (3) empirically test the significant factors. Based on literature survey several impacts of adverting were identified including: (1) unnecessary purchasing (2)...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Karachi Institute of Economics and Technology
2008-01-01
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| Series: | Market Forces |
| Subjects: | |
| Online Access: | http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=4th3M1y3qgQ%3d&tabid=161&mid=726 |
| _version_ | 1819275308946161664 |
|---|---|
| author | Tariq Jalees Ambreen Naz |
| author_facet | Tariq Jalees Ambreen Naz |
| author_sort | Tariq Jalees |
| collection | DOAJ |
| description | The purpose of this study is to (1) deliberate upon the impacts of television advertising on children, (2) identify the critical “impacts”, (3) empirically test the significant factors. Based on literature survey several impacts of adverting were identified including: (1) unnecessary purchasing (2) low nutritional food (3) violence (4) materialism. The variables derived though the literature survey were used to develop a close-ended questionnaire that was administered to a sample size of 108, drawn through non-proportionate stratified technique. The rating on the impacts of advertising were as high as 3.9 on “low nutritional value” and as low as 3.5 for “materialism”, on a scale of (5 to 1). Pearson correlation was used to measure the relationships of the variables on one-to-one basis indicating that “unnecessary purchasing” had a strong relationship with “materialism” (r = .054) and “exposure” (r= 0.54). The weakest relationship was found between “materialism” and “low nutritional value” with correlation of (0.22) |
| first_indexed | 2024-12-23T23:22:16Z |
| format | Article |
| id | doaj.art-69d9225ceecf42c8b3f413da7e847803 |
| institution | Directory Open Access Journal |
| issn | 1816-8434 |
| language | English |
| last_indexed | 2024-12-23T23:22:16Z |
| publishDate | 2008-01-01 |
| publisher | Karachi Institute of Economics and Technology |
| record_format | Article |
| series | Market Forces |
| spelling | doaj.art-69d9225ceecf42c8b3f413da7e8478032022-12-21T17:26:19ZengKarachi Institute of Economics and TechnologyMarket Forces1816-84342008-01-0134311329Should we Allow our Children to Watch TV IndependentlyTariq JaleesAmbreen NazThe purpose of this study is to (1) deliberate upon the impacts of television advertising on children, (2) identify the critical “impacts”, (3) empirically test the significant factors. Based on literature survey several impacts of adverting were identified including: (1) unnecessary purchasing (2) low nutritional food (3) violence (4) materialism. The variables derived though the literature survey were used to develop a close-ended questionnaire that was administered to a sample size of 108, drawn through non-proportionate stratified technique. The rating on the impacts of advertising were as high as 3.9 on “low nutritional value” and as low as 3.5 for “materialism”, on a scale of (5 to 1). Pearson correlation was used to measure the relationships of the variables on one-to-one basis indicating that “unnecessary purchasing” had a strong relationship with “materialism” (r = .054) and “exposure” (r= 0.54). The weakest relationship was found between “materialism” and “low nutritional value” with correlation of (0.22)http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=4th3M1y3qgQ%3d&tabid=161&mid=726AdvertisingChildrenChildren's comprehensionCognitive growth and Intellectual development |
| spellingShingle | Tariq Jalees Ambreen Naz Should we Allow our Children to Watch TV Independently Market Forces Advertising Children Children's comprehension Cognitive growth and Intellectual development |
| title | Should we Allow our Children to Watch TV Independently |
| title_full | Should we Allow our Children to Watch TV Independently |
| title_fullStr | Should we Allow our Children to Watch TV Independently |
| title_full_unstemmed | Should we Allow our Children to Watch TV Independently |
| title_short | Should we Allow our Children to Watch TV Independently |
| title_sort | should we allow our children to watch tv independently |
| topic | Advertising Children Children's comprehension Cognitive growth and Intellectual development |
| url | http://www.pafkiet.edu.pk/dnnbeta/LinkClick.aspx?fileticket=4th3M1y3qgQ%3d&tabid=161&mid=726 |
| work_keys_str_mv | AT tariqjalees shouldweallowourchildrentowatchtvindependently AT ambreennaz shouldweallowourchildrentowatchtvindependently |