Peningkatan Efektivitas Pemasaran Jasa Perbankan Islam Melalui Pemahaman Terhadap Segmentasi Pelanggan
<p>There are three segments of customers in Islamic banking industry: business customers, rational customers, and religious customers. This study found that the level of customer's satisfaction/dissatisfaction at the three segments (business, rational, and religious traveler) were differe...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Syarif Hidayatullah State Islamic University of Jakarta
2015-11-01
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| Series: | Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah |
| Subjects: | |
| Online Access: | http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2117 |
| _version_ | 1818505329993842688 |
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| author | Burhanuddin Yusuf |
| author_facet | Burhanuddin Yusuf |
| author_sort | Burhanuddin Yusuf |
| collection | DOAJ |
| description | <p>There are three segments of customers in Islamic banking industry: business customers, rational customers, and religious customers. This study found that the level of customer's satisfaction/dissatisfaction at the three segments (business, rational, and religious traveler) were differentiating by customer's perception of service quality. The business customers has a higher focus on service quality and on time performance factors. In addition, the profit sharing factor is the differentiating variable in the level of satisfaction/dissatisfaction for rational customers. The application of sharia principles is the differentiating variable of religious segments</p><p>DOI: <a href="http://dx.doi.org/10.15408/aiq.v5i2.2117">10.15408/aiq.v5i2.2117</a></p> |
| first_indexed | 2024-12-10T21:49:12Z |
| format | Article |
| id | doaj.art-69e2679b15de452e8c67cdb68a10943d |
| institution | Directory Open Access Journal |
| issn | 2087-135X 2407-8654 |
| language | English |
| last_indexed | 2024-12-10T21:49:12Z |
| publishDate | 2015-11-01 |
| publisher | Syarif Hidayatullah State Islamic University of Jakarta |
| record_format | Article |
| series | Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah |
| spelling | doaj.art-69e2679b15de452e8c67cdb68a10943d2022-12-22T01:32:16ZengSyarif Hidayatullah State Islamic University of JakartaAl-Iqtishad: Jurnal Ilmu Ekonomi Syariah2087-135X2407-86542015-11-015210.15408/aiq.v5i2.21171679Peningkatan Efektivitas Pemasaran Jasa Perbankan Islam Melalui Pemahaman Terhadap Segmentasi PelangganBurhanuddin Yusuf0Syarif Hidayatullah State Islamic University of Jakarta<p>There are three segments of customers in Islamic banking industry: business customers, rational customers, and religious customers. This study found that the level of customer's satisfaction/dissatisfaction at the three segments (business, rational, and religious traveler) were differentiating by customer's perception of service quality. The business customers has a higher focus on service quality and on time performance factors. In addition, the profit sharing factor is the differentiating variable in the level of satisfaction/dissatisfaction for rational customers. The application of sharia principles is the differentiating variable of religious segments</p><p>DOI: <a href="http://dx.doi.org/10.15408/aiq.v5i2.2117">10.15408/aiq.v5i2.2117</a></p>http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2117marketing strategysegmentationIslamic banking |
| spellingShingle | Burhanuddin Yusuf Peningkatan Efektivitas Pemasaran Jasa Perbankan Islam Melalui Pemahaman Terhadap Segmentasi Pelanggan Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah marketing strategy segmentation Islamic banking |
| title | Peningkatan Efektivitas Pemasaran Jasa Perbankan Islam Melalui Pemahaman Terhadap Segmentasi Pelanggan |
| title_full | Peningkatan Efektivitas Pemasaran Jasa Perbankan Islam Melalui Pemahaman Terhadap Segmentasi Pelanggan |
| title_fullStr | Peningkatan Efektivitas Pemasaran Jasa Perbankan Islam Melalui Pemahaman Terhadap Segmentasi Pelanggan |
| title_full_unstemmed | Peningkatan Efektivitas Pemasaran Jasa Perbankan Islam Melalui Pemahaman Terhadap Segmentasi Pelanggan |
| title_short | Peningkatan Efektivitas Pemasaran Jasa Perbankan Islam Melalui Pemahaman Terhadap Segmentasi Pelanggan |
| title_sort | peningkatan efektivitas pemasaran jasa perbankan islam melalui pemahaman terhadap segmentasi pelanggan |
| topic | marketing strategy segmentation Islamic banking |
| url | http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2117 |
| work_keys_str_mv | AT burhanuddinyusuf peningkatanefektivitaspemasaranjasaperbankanislammelaluipemahamanterhadapsegmentasipelanggan |