Peningkatan Efektivitas Pemasaran Jasa Perbankan Islam Melalui Pemahaman Terhadap Segmentasi Pelanggan
<p>There are three segments of customers in Islamic banking industry: business customers, rational customers, and religious customers. This study found that the level of customer's satisfaction/dissatisfaction at the three segments (business, rational, and religious traveler) were differe...
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| Format: | Article |
| Language: | English |
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Syarif Hidayatullah State Islamic University of Jakarta
2015-11-01
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| Series: | Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah |
| Subjects: | |
| Online Access: | http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/2117 |