THE DEVELOPMENT OF METAVERSE TECHNOLOGY TO RAISE UP THE STANDARD OF HEALTH TOURISM
This research aims to: 1. Investigate the factors of Metaverse technology development for VR spa glasses and their impact on the evolution of Metaverse applications for marketing; 2. Examine how the development of Metaverse applications for marketing influences the promotion of health tourism grou...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2023-11-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50413-1131.pdf |
| _version_ | 1797341014176825344 |
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| author | Pisit POTJANAJARUWIT |
| author_facet | Pisit POTJANAJARUWIT |
| author_sort | Pisit POTJANAJARUWIT |
| collection | DOAJ |
| description | This research aims to: 1. Investigate the factors of Metaverse technology development for VR spa glasses and their
impact on the evolution of Metaverse applications for marketing; 2. Examine how the development of Metaverse applications for
marketing influences the promotion of health tourism grounded in Thailand's creative economy (BCG). This study employs a
mixed-methods approach. It involves surveying 372 tourists who utilized spa and Thai massage beauty services using a
questionnaire. Additionally, focus group discussions were conducted with entrepreneurs and executives instrumental in elevating
the standards of medical tourism. The data were analyzed using multiple regression analysis. The findings indicate that the
advancement of Metaverse technology for VR spa glasses, encompassing aspects like content, functionality, and design, has
significantly influenced the development of Metaverse applications for holistic marketing. This includes sensory experience,
sensational experience, thought experience, action experience, and associated experience, with a notable R2 value of 0.590. The
study also revealed that the development of Metaverse applications for marketing, encompassing aspects such as sensory
experience, cognitive experience, action-oriented experience, and connected experience perceptions, significantly influences the
overall drive of health tourism based on the creative economy (BCG) in the country. This encompasses factors like
environmental friendliness, fairness, safety, cleanliness, and convenience, with a notable R2 value of 0.509.
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| first_indexed | 2024-03-08T10:11:46Z |
| format | Article |
| id | doaj.art-69e3cce108ce4762bbd30f2a4fb7d6af |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-03-08T10:11:46Z |
| publishDate | 2023-11-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-69e3cce108ce4762bbd30f2a4fb7d6af2024-01-29T07:55:44ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172023-11-015041330133810.30892/gtg.50413-1131THE DEVELOPMENT OF METAVERSE TECHNOLOGY TO RAISE UP THE STANDARD OF HEALTH TOURISMPisit POTJANAJARUWIT0Suan Sunandha Rajabhat University, Business Administration, Faculty of Management Science, Bangkok, Thailand, e-mail : pisit.po@ssru.ac.thThis research aims to: 1. Investigate the factors of Metaverse technology development for VR spa glasses and their impact on the evolution of Metaverse applications for marketing; 2. Examine how the development of Metaverse applications for marketing influences the promotion of health tourism grounded in Thailand's creative economy (BCG). This study employs a mixed-methods approach. It involves surveying 372 tourists who utilized spa and Thai massage beauty services using a questionnaire. Additionally, focus group discussions were conducted with entrepreneurs and executives instrumental in elevating the standards of medical tourism. The data were analyzed using multiple regression analysis. The findings indicate that the advancement of Metaverse technology for VR spa glasses, encompassing aspects like content, functionality, and design, has significantly influenced the development of Metaverse applications for holistic marketing. This includes sensory experience, sensational experience, thought experience, action experience, and associated experience, with a notable R2 value of 0.590. The study also revealed that the development of Metaverse applications for marketing, encompassing aspects such as sensory experience, cognitive experience, action-oriented experience, and connected experience perceptions, significantly influences the overall drive of health tourism based on the creative economy (BCG) in the country. This encompasses factors like environmental friendliness, fairness, safety, cleanliness, and convenience, with a notable R2 value of 0.509. https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50413-1131.pdfmetaverse technology for vr spa glassesmetaverse application development for marketingpromoting health tourism based on the creative economy (bcg) in the countryperception through sensory experiences |
| spellingShingle | Pisit POTJANAJARUWIT THE DEVELOPMENT OF METAVERSE TECHNOLOGY TO RAISE UP THE STANDARD OF HEALTH TOURISM Geo Journal of Tourism and Geosites metaverse technology for vr spa glasses metaverse application development for marketing promoting health tourism based on the creative economy (bcg) in the country perception through sensory experiences |
| title | THE DEVELOPMENT OF METAVERSE TECHNOLOGY TO RAISE UP THE STANDARD OF HEALTH TOURISM |
| title_full | THE DEVELOPMENT OF METAVERSE TECHNOLOGY TO RAISE UP THE STANDARD OF HEALTH TOURISM |
| title_fullStr | THE DEVELOPMENT OF METAVERSE TECHNOLOGY TO RAISE UP THE STANDARD OF HEALTH TOURISM |
| title_full_unstemmed | THE DEVELOPMENT OF METAVERSE TECHNOLOGY TO RAISE UP THE STANDARD OF HEALTH TOURISM |
| title_short | THE DEVELOPMENT OF METAVERSE TECHNOLOGY TO RAISE UP THE STANDARD OF HEALTH TOURISM |
| title_sort | development of metaverse technology to raise up the standard of health tourism |
| topic | metaverse technology for vr spa glasses metaverse application development for marketing promoting health tourism based on the creative economy (bcg) in the country perception through sensory experiences |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50413-1131.pdf |
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