Pengaruh Citra Merek Terhadap Keputusan Pembelian Produk Smartphone Oppo Pada Mahasiswa Universitas Telkom

Pengaruh Citra Merek Terhadap Keputusan Pembelian Produk Smartphone Oppo Pada Mahasiswa Universitas Telkom

Smartphones industry continues to grow rapidly encourage producers to launch their flagship products. Various strategies done by companies to be able to capture market share and retain consumers either by building a strong brand image. Oppo's strategy in building the brand image makes Oppo bran...

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Bibliographic Details
Main Authors: Auliannisa Gifani, Syahputra
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi (STIE) Pasundan 2017-10-01
Series:Majalah Bisnis Dan IPTEK
Subjects:
brand image
purchase decision
Online Access:http://jurnal.stiepas.ac.id/index.php/bistek/article/view/190

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