The applicability of relationship marketing at non-profit organizations: a developing country perspective

Bibliographic Details
Main Authors: Sameera B. Hussain, Veena Parboo Rawjee, Soobramoney Penceliah
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2014-11-01
Series:Problems and Perspectives in Management
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6023/PPM_2014_04cont_Hussain.pdf