The Study of the Factors Affecting Stadium Attendance of Yankees' Fans

The purpose of this study is to investigate factors affecting Yankees' fans' attendance. The study population randomly selected (n=707) supporters of the Yankees Baseball Team participating at the Yankee Stadium in the 2017 seasons of American Major League Baseball. Materials and Methods:...

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Main Authors: Aydogan Soyguden, Robert C. Schneider
Format: Article
Language:English
Published: Akademia Wychowania Fizycznego i Sportu w Gdansku 2022-12-01
Series:Baltic Journal of Health and Physical Activity
Subjects:
Online Access:https://www.balticsportscience.com/journal/vol14/iss4/5/
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author Aydogan Soyguden
Robert C. Schneider
author_facet Aydogan Soyguden
Robert C. Schneider
author_sort Aydogan Soyguden
collection DOAJ
description The purpose of this study is to investigate factors affecting Yankees' fans' attendance. The study population randomly selected (n=707) supporters of the Yankees Baseball Team participating at the Yankee Stadium in the 2017 seasons of American Major League Baseball. Materials and Methods: The Stadium Attendance and Non-Attendance Reason Scale (SANARS) created by Soyguden in 2013 contained 30 questions to determine reasons affecting Yankee fans' attendance. The reasons affecting (SANARS) scale were used. Descriptive statistics, independent sample t-tests, factor analysis, and a one-way ANOVA were the statistical methods used to analyze the data. Results: In general, stadium attendance of the supports was affected by the following factors: Personal Relaxation Opportunities, Team Effect, and General Atmosphere. Conclusions in contrast, the following factors were found to affect the nonattendance of Yankee fans: Negative Environmental Conditions and Negative Ergonomic Conditions. Of all factors affecting supporters’ attendance at the stadiums, “Personal Relaxation Opportunities” was the most influential. Thus, the addition of more fan-based recreational activities in stadiums on game day is recommended. The factor in this study found to most influence stadium non-stadium attendance was found to be "Negative Environmental Conditions.” Thus, the need to improve negative environmental conditions is needed.
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spelling doaj.art-6a0d8ff4aa284d45862f357bb27e7bd82023-01-14T15:47:15ZengAkademia Wychowania Fizycznego i Sportu w GdanskuBaltic Journal of Health and Physical Activity2080-99992022-12-01144Article2Article210.29359/BJHPA.14.4.05The Study of the Factors Affecting Stadium Attendance of Yankees' FansAydogan Soyguden0https://orcid.org/0000-0002-9117-3569Robert C. Schneider1Erciyes UniversityThe College at BrockportThe purpose of this study is to investigate factors affecting Yankees' fans' attendance. The study population randomly selected (n=707) supporters of the Yankees Baseball Team participating at the Yankee Stadium in the 2017 seasons of American Major League Baseball. Materials and Methods: The Stadium Attendance and Non-Attendance Reason Scale (SANARS) created by Soyguden in 2013 contained 30 questions to determine reasons affecting Yankee fans' attendance. The reasons affecting (SANARS) scale were used. Descriptive statistics, independent sample t-tests, factor analysis, and a one-way ANOVA were the statistical methods used to analyze the data. Results: In general, stadium attendance of the supports was affected by the following factors: Personal Relaxation Opportunities, Team Effect, and General Atmosphere. Conclusions in contrast, the following factors were found to affect the nonattendance of Yankee fans: Negative Environmental Conditions and Negative Ergonomic Conditions. Of all factors affecting supporters’ attendance at the stadiums, “Personal Relaxation Opportunities” was the most influential. Thus, the addition of more fan-based recreational activities in stadiums on game day is recommended. The factor in this study found to most influence stadium non-stadium attendance was found to be "Negative Environmental Conditions.” Thus, the need to improve negative environmental conditions is needed.https://www.balticsportscience.com/journal/vol14/iss4/5/yankees’ fansyankee stadiumstadium attendancenon-attendance
spellingShingle Aydogan Soyguden
Robert C. Schneider
The Study of the Factors Affecting Stadium Attendance of Yankees' Fans
Baltic Journal of Health and Physical Activity
yankees’ fans
yankee stadium
stadium attendance
non-attendance
title The Study of the Factors Affecting Stadium Attendance of Yankees' Fans
title_full The Study of the Factors Affecting Stadium Attendance of Yankees' Fans
title_fullStr The Study of the Factors Affecting Stadium Attendance of Yankees' Fans
title_full_unstemmed The Study of the Factors Affecting Stadium Attendance of Yankees' Fans
title_short The Study of the Factors Affecting Stadium Attendance of Yankees' Fans
title_sort study of the factors affecting stadium attendance of yankees fans
topic yankees’ fans
yankee stadium
stadium attendance
non-attendance
url https://www.balticsportscience.com/journal/vol14/iss4/5/
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