E-marketing, EWOM, and social media influencers' effects on Intention to purchase and custom-er’s happiness at Amman Stock Exchange

The goal of this study was to measure the main effects of e-marketing, e-WOM, and social media influencers on increasing the intention to purchase and enhancing customers’ happiness in the Amman stock exchange. 285 samples represented the research study samples which have been collected, an...

Full description

Bibliographic Details
Main Authors: Ahmad Hanandeh, Qais Kilani, Atalla Fahed Alserhan, Zahir Khasawneh, Areej Faeik Khalaf Hijazin, Ibrahim Abu Nahleh, Qais Hammouri
Format: Article
Language:English
Published: Growing Science 2023-01-01
Series:International Journal of Data and Network Science
Online Access:http://www.growingscience.com/ijds/Vol7/ijdns_2023_98.pdf

Similar Items