The Influence of Social Networks in Travel Decisions
Social networks are not the same as they were 10 years ago. Now, in addition to the role of “socialization”, their basic role, marketing has also intervened. Marketing can be defined as the art of identifying and satisfying customer needs while producing profit. Nowadays, through social media market...
Main Authors: | Varga Iulia Elena, Gabor Manuela Rozalia |
---|---|
Format: | Article |
Language: | English |
Published: |
Sciendo
2021-12-01
|
Series: | ECONOMICS |
Subjects: | |
Online Access: | https://doi.org/10.2478/eoik-2021-0015 |
Similar Items
-
The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
by: Pluta-Olearnik Mirosława, et al.
Published: (2022-06-01) -
The Impact of Influencer Marketing on the Decision-Making Process of Generation Z
by: Nadanyiova Margareta, et al.
Published: (2023-06-01) -
Managing relationships between tourism companies and their suppliers: An approach beyond classical variables
by: Beatriz Moliner-Velázquez, et al.
Published: (2023-01-01) -
Sensory Marketing from the Perspective of a Support Tool for Building Brand Value
by: Nadanyiova Margareta, et al.
Published: (2018-06-01) -
Culture-Laden Imports: International Market Entry and Cultural Taboos
by: Brice William David, et al.
Published: (2016-06-01)