The Financial Market of the Cross and Up-Selling Insurers from Romania
The biggest threat for the worldwide financial system is the recession at global level, which wouldhave a major impact on the insurance industry. The differences between the results of European companiesduring the crisis, had a close connection with the aggressive or defensive investment strategies....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Danubius University
2012-05-01
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| Series: | EIRP Proceedings |
| Subjects: | |
| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1423/1247 |
| _version_ | 1831708022423945216 |
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| author | Luminita-Maria Filip Bogdan Constantin Andronic Cornelia Elena Tureac |
| author_facet | Luminita-Maria Filip Bogdan Constantin Andronic Cornelia Elena Tureac |
| author_sort | Luminita-Maria Filip |
| collection | DOAJ |
| description | The biggest threat for the worldwide financial system is the recession at global level, which wouldhave a major impact on the insurance industry. The differences between the results of European companiesduring the crisis, had a close connection with the aggressive or defensive investment strategies. Although thebank assurance agreements exist and they are developing further, the partnerships of this type didn’t have theexpected success in Romania, so far. Once with the market penetration from Romania of some insurers ofEuropean size, more specialized companies have launched bank assurance partnerships with banks, especiallyin the view of distribution of life insurances, and more recently, of the promoting the package of currentaccount, products of savings – credit in the housing domain, pension funds, credits for small companies,mortgages and the one of personal needs. The success of this type of sale is still to come and put in doubt, atthis point, the efficiency of promoting the banking products by insurers. |
| first_indexed | 2024-12-20T21:49:47Z |
| format | Article |
| id | doaj.art-6a12ff4a070047ed8a73626a9180c360 |
| institution | Directory Open Access Journal |
| issn | 2067-9211 2069-9344 |
| language | English |
| last_indexed | 2024-12-20T21:49:47Z |
| publishDate | 2012-05-01 |
| publisher | Danubius University |
| record_format | Article |
| series | EIRP Proceedings |
| spelling | doaj.art-6a12ff4a070047ed8a73626a9180c3602022-12-21T19:25:35ZengDanubius UniversityEIRP Proceedings2067-92112069-93442012-05-0171489495The Financial Market of the Cross and Up-Selling Insurers from RomaniaLuminita-Maria FilipBogdan Constantin AndronicCornelia Elena TureacThe biggest threat for the worldwide financial system is the recession at global level, which wouldhave a major impact on the insurance industry. The differences between the results of European companiesduring the crisis, had a close connection with the aggressive or defensive investment strategies. Although thebank assurance agreements exist and they are developing further, the partnerships of this type didn’t have theexpected success in Romania, so far. Once with the market penetration from Romania of some insurers ofEuropean size, more specialized companies have launched bank assurance partnerships with banks, especiallyin the view of distribution of life insurances, and more recently, of the promoting the package of currentaccount, products of savings – credit in the housing domain, pension funds, credits for small companies,mortgages and the one of personal needs. The success of this type of sale is still to come and put in doubt, atthis point, the efficiency of promoting the banking products by insurers.http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1423/1247insurersbanksbank assurance partnershipscross-sellingup-selling |
| spellingShingle | Luminita-Maria Filip Bogdan Constantin Andronic Cornelia Elena Tureac The Financial Market of the Cross and Up-Selling Insurers from Romania EIRP Proceedings insurers banks bank assurance partnerships cross-selling up-selling |
| title | The Financial Market of the Cross and Up-Selling Insurers from Romania |
| title_full | The Financial Market of the Cross and Up-Selling Insurers from Romania |
| title_fullStr | The Financial Market of the Cross and Up-Selling Insurers from Romania |
| title_full_unstemmed | The Financial Market of the Cross and Up-Selling Insurers from Romania |
| title_short | The Financial Market of the Cross and Up-Selling Insurers from Romania |
| title_sort | financial market of the cross and up selling insurers from romania |
| topic | insurers banks bank assurance partnerships cross-selling up-selling |
| url | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/1423/1247 |
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