Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks
Emotional responses elicited by foods are of great interest for new product developers and marketing professionals, as consumer acceptance proved to be linked to the emotions generated by the product in the consumers. An emotional measurement is generally considered an appropriate tool to differenti...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-02-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/10/2/330 |
| _version_ | 1797415254226894848 |
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| author | Annu Mehta Chetan Sharma Madhuri Kanala Mishika Thakur Roland Harrison Damir Dennis Torrico |
| author_facet | Annu Mehta Chetan Sharma Madhuri Kanala Mishika Thakur Roland Harrison Damir Dennis Torrico |
| author_sort | Annu Mehta |
| collection | DOAJ |
| description | Emotional responses elicited by foods are of great interest for new product developers and marketing professionals, as consumer acceptance proved to be linked to the emotions generated by the product in the consumers. An emotional measurement is generally considered an appropriate tool to differentiate between the products of similar nutritional value, flavour, liking and packaging. Novel methods used to measure emotions include self-reporting verbal and visual measurements, and facial expression techniques. This study aimed to evaluate the explicit and implicit emotional response elicited during the tasting of two different brands (A and B) of energy drinks. The explicit response of consumers was assessed using liking (nine-point hedonic scale), and emotions (EsSense Profile<sup>®</sup>—Check-All-That-Apply questionnaire), and implicit emotional responses were evaluated by studying facial expressions using the Affectiva Affdex<sup>®</sup> software. The familiarity of the product and purchase intent were also assessed during the study. The hedonic rating shows a significant difference in liking between the two brands of energy drink during the tasting session. For the explicit emotional responses, participants elicited more positive emotions than the negative emotions for both energy drinks. However, participants expressed “happy”, “active” and “eager” emotions more frequently for energy drink A. On the other hand, the implicit emotional responses through facial expressions indicated a high level of involvement of the participants with energy drink B as compared to energy drink A. The study showed that overall liking and the explicit and implicit emotional measurements are weakly to moderately correlated. |
| first_indexed | 2024-03-09T05:45:38Z |
| format | Article |
| id | doaj.art-6a4d0488029c4c3f944598803508f76b |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-09T05:45:38Z |
| publishDate | 2021-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-6a4d0488029c4c3f944598803508f76b2023-12-03T12:21:26ZengMDPI AGFoods2304-81582021-02-0110233010.3390/foods10020330Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy DrinksAnnu Mehta0Chetan Sharma1Madhuri Kanala2Mishika Thakur3Roland Harrison4Damir Dennis Torrico5Department of Wine, Food and Molecular Biosciences, Lincoln University, Lincoln 7647, New ZealandDepartment of Wine, Food and Molecular Biosciences, Lincoln University, Lincoln 7647, New ZealandDepartment of Wine, Food and Molecular Biosciences, Lincoln University, Lincoln 7647, New ZealandDepartment of Wine, Food and Molecular Biosciences, Lincoln University, Lincoln 7647, New ZealandDepartment of Wine, Food and Molecular Biosciences, Lincoln University, Lincoln 7647, New ZealandDepartment of Wine, Food and Molecular Biosciences, Lincoln University, Lincoln 7647, New ZealandEmotional responses elicited by foods are of great interest for new product developers and marketing professionals, as consumer acceptance proved to be linked to the emotions generated by the product in the consumers. An emotional measurement is generally considered an appropriate tool to differentiate between the products of similar nutritional value, flavour, liking and packaging. Novel methods used to measure emotions include self-reporting verbal and visual measurements, and facial expression techniques. This study aimed to evaluate the explicit and implicit emotional response elicited during the tasting of two different brands (A and B) of energy drinks. The explicit response of consumers was assessed using liking (nine-point hedonic scale), and emotions (EsSense Profile<sup>®</sup>—Check-All-That-Apply questionnaire), and implicit emotional responses were evaluated by studying facial expressions using the Affectiva Affdex<sup>®</sup> software. The familiarity of the product and purchase intent were also assessed during the study. The hedonic rating shows a significant difference in liking between the two brands of energy drink during the tasting session. For the explicit emotional responses, participants elicited more positive emotions than the negative emotions for both energy drinks. However, participants expressed “happy”, “active” and “eager” emotions more frequently for energy drink A. On the other hand, the implicit emotional responses through facial expressions indicated a high level of involvement of the participants with energy drink B as compared to energy drink A. The study showed that overall liking and the explicit and implicit emotional measurements are weakly to moderately correlated.https://www.mdpi.com/2304-8158/10/2/330emotionsEsSense profile<sup>®</sup>facial expressionspurchase intentionenergy drinks |
| spellingShingle | Annu Mehta Chetan Sharma Madhuri Kanala Mishika Thakur Roland Harrison Damir Dennis Torrico Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks Foods emotions EsSense profile<sup>®</sup> facial expressions purchase intention energy drinks |
| title | Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks |
| title_full | Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks |
| title_fullStr | Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks |
| title_full_unstemmed | Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks |
| title_short | Self-Reported Emotions and Facial Expressions on Consumer Acceptability: A Study Using Energy Drinks |
| title_sort | self reported emotions and facial expressions on consumer acceptability a study using energy drinks |
| topic | emotions EsSense profile<sup>®</sup> facial expressions purchase intention energy drinks |
| url | https://www.mdpi.com/2304-8158/10/2/330 |
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