Regulation through reference prices

We analyze the role of reference prices on competition and welfare in a circular city model where paying prices above a reference negatively affects consumers' utility. Agents interact in a three-stage game. First, a policymaker chooses a reference price; second, firms make their entry decisio...

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Bibliographic Details
Main Author: Alfredo Salgado-Torres
Format: Article
Language:English
Published: El Colegio de México, A.C. 2024-02-01
Series:Estudios Económicos
Subjects:
Online Access:https://estudioseconomicos.colmex.mx/index.php/economicos/article/view/450
Description
Summary:We analyze the role of reference prices on competition and welfare in a circular city model where paying prices above a reference negatively affects consumers' utility. Agents interact in a three-stage game. First, a policymaker chooses a reference price; second, firms make their entry decision; finally, firms compete in prices while consumers make their consumption decisions. We find that the market price and the optimal reference price always coincide in equilibrium, reducing consumer prices and implying a net welfare gain.
ISSN:0188-6916
0186-7202