Laviosing: Virtual Reality (VR) 360 0 Videos as A Marketing Strategy Promotion of Village Tourism
360-degree virtual reality (VR) video is used in tourism marketing but is still uncommon in Indonesia. This technology is viewed as an efficient tourism marketing strategy since it provides users with an immersive, enjoyable, and unforgettable experience that cannot be attained through other convent...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/81/e3sconf_iconard2023_03021.pdf |
| _version_ | 1797345558004760576 |
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| author | Yunikawati Nur Anita |
| author_facet | Yunikawati Nur Anita |
| author_sort | Yunikawati Nur Anita |
| collection | DOAJ |
| description | 360-degree virtual reality (VR) video is used in tourism marketing but is still uncommon in Indonesia. This technology is viewed as an efficient tourism marketing strategy since it provides users with an immersive, enjoyable, and unforgettable experience that cannot be attained through other conventional media. Osing Tourist Village in Banyuwangi Regency is one of the tourist villages that has utilized 360-degree video as a marketing tool. Hence, it is essential to test the marketing effect of deploying VR 360 based on virtual reality and then move to consumers’ tourism-related buy intentions. This study investigates the experiential marketing variables influencing a person’s decision to visit Osing Tourist Village extensively. Sensing, emotion, thought, and action were the factors used in this study. A total of 178 participants aged 20 to 55 years were surveyed. This study used the Partial Least Square (PLS) data analysis technique. The results indicated that the determinant variables of experiential marketing (sense, feel, think, and act) had a considerable and beneficial impact on visitors’ purchase intentions. The ramifications of this study can be utilized as a point of reference for future research so that the use of virtual reality (VR) 360-degree videos can be implemented in many additional Indonesian tourist communities. |
| first_indexed | 2024-03-08T11:19:21Z |
| format | Article |
| id | doaj.art-6a54097ad1414a2fbf3d3e88f8a9b791 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-03-08T11:19:21Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-6a54097ad1414a2fbf3d3e88f8a9b7912024-01-26T10:27:40ZengEDP SciencesE3S Web of Conferences2267-12422023-01-014440302110.1051/e3sconf/202344403021e3sconf_iconard2023_03021Laviosing: Virtual Reality (VR) 360 0 Videos as A Marketing Strategy Promotion of Village TourismYunikawati Nur Anita0Department of Development Economics, Faculty of Economics and Business, Universitas Negeri Malang360-degree virtual reality (VR) video is used in tourism marketing but is still uncommon in Indonesia. This technology is viewed as an efficient tourism marketing strategy since it provides users with an immersive, enjoyable, and unforgettable experience that cannot be attained through other conventional media. Osing Tourist Village in Banyuwangi Regency is one of the tourist villages that has utilized 360-degree video as a marketing tool. Hence, it is essential to test the marketing effect of deploying VR 360 based on virtual reality and then move to consumers’ tourism-related buy intentions. This study investigates the experiential marketing variables influencing a person’s decision to visit Osing Tourist Village extensively. Sensing, emotion, thought, and action were the factors used in this study. A total of 178 participants aged 20 to 55 years were surveyed. This study used the Partial Least Square (PLS) data analysis technique. The results indicated that the determinant variables of experiential marketing (sense, feel, think, and act) had a considerable and beneficial impact on visitors’ purchase intentions. The ramifications of this study can be utilized as a point of reference for future research so that the use of virtual reality (VR) 360-degree videos can be implemented in many additional Indonesian tourist communities.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/81/e3sconf_iconard2023_03021.pdf |
| spellingShingle | Yunikawati Nur Anita Laviosing: Virtual Reality (VR) 360 0 Videos as A Marketing Strategy Promotion of Village Tourism E3S Web of Conferences |
| title | Laviosing: Virtual Reality (VR) 360 0 Videos as A Marketing Strategy Promotion of Village Tourism |
| title_full | Laviosing: Virtual Reality (VR) 360 0 Videos as A Marketing Strategy Promotion of Village Tourism |
| title_fullStr | Laviosing: Virtual Reality (VR) 360 0 Videos as A Marketing Strategy Promotion of Village Tourism |
| title_full_unstemmed | Laviosing: Virtual Reality (VR) 360 0 Videos as A Marketing Strategy Promotion of Village Tourism |
| title_short | Laviosing: Virtual Reality (VR) 360 0 Videos as A Marketing Strategy Promotion of Village Tourism |
| title_sort | laviosing virtual reality vr 360 0 videos as a marketing strategy promotion of village tourism |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/81/e3sconf_iconard2023_03021.pdf |
| work_keys_str_mv | AT yunikawatinuranita laviosingvirtualrealityvr3600videosasamarketingstrategypromotionofvillagetourism |