Screening the Digital Landscape
In the era of digital transformation, companies are increasingly utilizing social networks to enhance business dynamics. This study investigates Generation Z employee perceptions regarding the integration of social media platforms in the workplace. A comprehensive online questionnaire survey was ad...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Oles Honchar Dnipro National University
2024-03-01
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| Series: | European Journal of Management Issues |
| Subjects: | |
| Online Access: | https://mi-dnu.dp.ua/index.php/MI/article/view/466 |
| _version_ | 1797279612898639872 |
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| author | Maria Cunha Isabel Oliveira Jorge Figueiredo António Cardoso Manuel Pereira |
| author_facet | Maria Cunha Isabel Oliveira Jorge Figueiredo António Cardoso Manuel Pereira |
| author_sort | Maria Cunha |
| collection | DOAJ |
| description |
In the era of digital transformation, companies are increasingly utilizing social networks to enhance business dynamics. This study investigates Generation Z employee perceptions regarding the integration of social media platforms in the workplace. A comprehensive online questionnaire survey was administered, involving 152 professionals. Findings reveal that employees consider engaging with the public as the most significant advantage of social networks, followed by the potential for swift and effective consumer communication, while broad access to information holds relatively less importance. Negative aspects cited include heightened competition in certain sectors, increased dependence on the Internet, and an excess of advertising. Respondents also identify key company objectives tied to social media adoption, emphasizing the importance of publicizing the company and brand, expanding customer bases, fostering business growth, and enhancing labour relations.
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| first_indexed | 2024-03-07T16:27:32Z |
| format | Article |
| id | doaj.art-6a6bbecb3312412c969001b9f578df00 |
| institution | Directory Open Access Journal |
| issn | 2519-8564 2523-451X |
| language | English |
| last_indexed | 2024-03-07T16:27:32Z |
| publishDate | 2024-03-01 |
| publisher | Oles Honchar Dnipro National University |
| record_format | Article |
| series | European Journal of Management Issues |
| spelling | doaj.art-6a6bbecb3312412c969001b9f578df002024-03-03T15:37:10ZengOles Honchar Dnipro National UniversityEuropean Journal of Management Issues2519-85642523-451X2024-03-01321Screening the Digital LandscapeMaria Cunha0Isabel Oliveira1Jorge Figueiredo2António Cardoso3Manuel Pereira4ISEC LisboaLusiada University, Economics and Business Sciences, Vila Nova de Famalicão, PortugalLusiada University, Economics and Business Sciences, Vila Nova de Famalicão, PortugalUniversity Fernando Pessoa, Business Sciences, Porto, PortugalPolytechnic Institute of Viana do Castelo, Viana do Castelo, Portugal In the era of digital transformation, companies are increasingly utilizing social networks to enhance business dynamics. This study investigates Generation Z employee perceptions regarding the integration of social media platforms in the workplace. A comprehensive online questionnaire survey was administered, involving 152 professionals. Findings reveal that employees consider engaging with the public as the most significant advantage of social networks, followed by the potential for swift and effective consumer communication, while broad access to information holds relatively less importance. Negative aspects cited include heightened competition in certain sectors, increased dependence on the Internet, and an excess of advertising. Respondents also identify key company objectives tied to social media adoption, emphasizing the importance of publicizing the company and brand, expanding customer bases, fostering business growth, and enhancing labour relations. https://mi-dnu.dp.ua/index.php/MI/article/view/466Generation Z SocialGeneration ZnetworksEmployee perceptionwork environmentCOVID-19 |
| spellingShingle | Maria Cunha Isabel Oliveira Jorge Figueiredo António Cardoso Manuel Pereira Screening the Digital Landscape European Journal of Management Issues Generation Z Social Generation Z networks Employee perception work environment COVID-19 |
| title | Screening the Digital Landscape |
| title_full | Screening the Digital Landscape |
| title_fullStr | Screening the Digital Landscape |
| title_full_unstemmed | Screening the Digital Landscape |
| title_short | Screening the Digital Landscape |
| title_sort | screening the digital landscape |
| topic | Generation Z Social Generation Z networks Employee perception work environment COVID-19 |
| url | https://mi-dnu.dp.ua/index.php/MI/article/view/466 |
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