Women's representation by beer brands: a semiolinguistic analysis of the video Skol Reposter
This work aims to discuss the feminine representation disseminated by Skol in its repositioning campaign. Through a discursive analysis anchored in the precepts of Patrick Charaudeau's Semiolinguistic Theory (2008, 2017) and in the gender discussion notably carried out by Scott (1995), we envis...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual do Oeste do Paraná
2018-12-01
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| Series: | Travessias |
| Subjects: | |
| Online Access: | http://e-revista.unioeste.br/index.php/travessias/article/view/20938 |