Women's representation by beer brands: a semiolinguistic analysis of the video Skol Reposter

Women's representation by beer brands: a semiolinguistic analysis of the video Skol Reposter

This work aims to discuss the feminine representation disseminated by Skol in its repositioning campaign. Through a discursive analysis anchored in the precepts of Patrick Charaudeau's Semiolinguistic Theory (2008, 2017) and in the gender discussion notably carried out by Scott (1995), we envis...

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Bibliographic Details
Main Authors: Tábatha Silva Valentim, Mariana Ramalho Procopio, Anna Clara Arcanjo Fonseca
Format: Article
Language:Portuguese
Published: Universidade Estadual do Oeste do Paraná 2018-12-01
Series:Travessias
Subjects:
análise do discurso
representações sociais
gênero
publicidade de cerveja.
Online Access:http://e-revista.unioeste.br/index.php/travessias/article/view/20938

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