The Rhetorical and Argumentative Relevance of "Extreme Consequence" in Advertising
The “extreme consequence” is a very common pattern in advertising messages that presents an odd, even negative, situation resulting from the use of the advertised product as a good reason to buy it. By analyzing selected advertisements employing this pattern using the conceptual integration theory a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Windsor
2019-12-01
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| Series: | Informal Logic |
| Online Access: | https://informallogic.ca/index.php/informal_logic/article/view/6046 |